History

Josh Goodman met up with some friends at a packed neighborhood bar in Federal Hill to have a few drinks before an Orioles game. While his friends were busy complaining about how bad the service was, Josh began to formulate a solution. That evening, 150 thirsty patrons battled to get the attention of one of the four bartenders to place their orders and get drinks. However, for those who were even lucky enough to grab a bartender's attention, they still had to wait for the bartender to open a tab, swipe their credit card, enter the sale, pour the beer, wine, or cocktail, process the sale, and close the tab.

This inefficient bottleneck wasn’t just a problem for the thirsty bar patrons but also the owners losing out on sales. This is where the idea was born. Josh realized that he could streamline this process and develop a system mirroring an ATM for beer, wine, and cocktails.

The first stop on Josh’s journey was a small bar in Atlanta. Immediately struck by their self-service beer taps, Josh struck a deal to resell that system in Maryland and the surrounding states. Armed with a new LLC known as “Innovative Tap Solutions,” Josh went 0 for 150 in attempting to sell this beer-taps-at-the-table concept.

Through his trials and tribulations, Josh realized that he needed a manufacturing partner. When Josh heard about an Irish company that was looking to sell its own mobile draft tables in the U.S, it seemed as though he had found the perfect fit. Josh restarted Innovative Tap Solutions and brought the team with him, renaming it PourMyBeer.

The one that had a well-engineered system was based in Austria. It was a stable product but not built for scale and didn’t meet the technical needs for the direction the company was heading in. Josh approached the Austrian company to build a custom solution for him, “The Magic Box.”