The Team

Josh Goodman
Founder & CEO
Ed Lazaruk
Vice President of Sales
Carl Tuinstra
Chief Technology Officer
Tána Rulková
Vice President of Marketing
Christian Schwenk
Customer Support Director
Cathy Mccullagh
Office Manager (Contracts & AR)
Jason Masters
Technical Support Lead
Cristina Tabic
Controller
Zach Justice
Lead Project Manager
Haley Yatzus
Content Marketing Manager
Joshua Ontiveros
Installer
Laurel Thomas
Territory Director (South/Central)
William Metropulos
Midwest Sales Director & National Accounts
Justin Essner
Territory Director (Gulf States/Northeast)
Kimberly Arnold
Technical Support Specialist
Duncan Mcgeoch
Australian Director
Philip Brady
European Director
Will Karevoll
Business Development Representative
Alex Points
Project Manager
Everett Martin
Support Team Lead
Christian Dailey
Technical Support Specialist
William Fridrich
Technical Support Specialist
Summer Hope
Customer Success Manager
Matthew Serfass
Project Manager
Jackson Honeycutt
Technical Support Specialist
Allan Glenn
Project Manager
Hoppy
Mascot

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Josh Goodman CEO of PourMyBeer

Josh Goodman

Founder & CEO

Josh grew up in Chester, Virginia. He received a football scholarship to play Linebacker at Shippensburg University, where he set the career solo tackles record. Prior to founding the company in 2009, he worked in Business Development with Modis, an IT Staffing Firm. He was responsible for building the Baltimore Metro market for the company. He landed several blue-chip accounts that took that market from non-existent to top producing market in a matter of 24 months. His wife, Janette (Shippensburg University Women’s Basketball Hall of Fame inductee), and their 2 children, Tyler and Brianna, live in Northbrook, Illinois.

Ed enjoying peanut butter stout

Ed Lazaruk

Vice President of Sales & Marketing

Ed hails from the great state of Connecticut, growing up not too far from the birthplace of PT Barnum, which could explain his affinity for sales, marketing, and being an all-around Showman. Despite being born in North Carolina and growing up in “Southern Connecticut” (yes, that’s a thing), Ed headed north for college to the frigid but beautiful University of Vermont, where he enjoyed creating volatile organic compounds as he earned his degree in Chemistry. Graduating unscathed, he decided to play it safe, stay away from the chem lab and take a job at an Internet start-up in Boston. This started his long career growing sales at innovative tech companies, from heading up sales & marketing at boot-strapped start-ups to those with $200mm in series A funding. Today he resides in Santa Monica, CA, where he enjoys getting out to the ocean and the mountains and exploring Hollywood filming locations.

Carl Drinking Cocktail

Carl Tuinstra

Chief Technology Officer

Carl grew up in Pennsylvania, just south of Philadelphia, and graduated from West Chester University with a degree in Business Management. An avid automotive enthusiast, he has driven everything from a Lamborghini to a Russian Tank and even raced forklifts on the Daytona International Speedway. Once the internet became a thing, he started a web design and Digital Marketing Firm to help small businesses grow their online presence. That led to a long digital technology career with an interesting mix of corporate and entrepreneurial ventures. In late 2020, after 13 years of building a successful B2B SaaS business, he decided to sell his company to a private equity firm to make room for his next challenge.

Tana double fisting at Dreamland

TáNa Rulková

VP of Marketing

Táňa, the daughter of a pub owner, was born and raised in the Czech Republic, the country with the highest beer consumption per capita in the world. This gives her a unique understanding and appreciation for what goes into running a successful pub, as well as, a mature understanding of different beer styles. Táňa has lived in the U.S. for the past ten years and spent the first five years exploring and hiking the Pacific Northwest, where she focused on becoming a digital marketing ninja while studying at Bellevue College. While earning her degree, she also competed in marketing competitions … her team was crowned National Champs! While in college, she worked as a bartender, event manager, and even as a quality assurance tester for Microsoft. The knowledge and experience she has from working in a startup adds to her pool of awesome traits. When she’s not creating digital magic at PourMyBeer, she enjoys traveling, dancing, yoga, and reading (Not all at the same time, but that does sound fun to try). She spent 3 years in Chicago and has now been in Colorado for 3 years, where she continues fostering dogs and volunteering at a local animal shelter. She’s also fluent in 5 languages – Czech, English, Slovak, Spanish and continues to work on her Russian. 

Christian

CHRISTIAN SCHWENK

Customer Support Director

Christian resided in New York most of his life but recently moved to the Black Hills with his wife and two young daughters. Christian has had a love for technology ever since receiving his Commodore 64 at a young age and started his career doing tech support for a major computer brand. He grew to love the operational side of things, and eventually launched and managed close to a dozen support desks over two decades. When not supporting customers, his other interests include hiking, history, darts, and homebrewing where he loves torturing yeast. His favorite styles to brew and drink are Kolsch, Saison, and New England IPAs.

Cathy McCullagh

CATHY MCCULLAGH

Office Manager (Contracts & AR)

Cathy is a paralegal by trade but after 28 years in the legal field, she needed to add some joy to her work life. So, she left to join a startup liquor dispensing company and wore multiple hats there until the company relocated out of state. Through that company, she met Josh and jumped at the chance to join his team in 2017. Cathy has two children and three grandchildren. If you ask Cathy what her favorite thing to do is, she will surely say spending time and making memories with her family.

Jason pouring at Dreamland

JASON MASTERS

Tech Support Lead

Jason touches every aspect of the project. From drawing out your custom wiring diagram to managing logistics, he’s an integral part in ensuring our perfect record when it comes to customer satisfaction. Jason grew up managing his family farm near the Wisconsin Dells. After completing his degree in Green Bay, he spent several years as an instructor with youth development camps, focused on technology. His experience in training and technical knowledge allows him to teach our customers how to install and use their awesome new self-serve beer systems.

Cristina PourMyBeer Team

Cristina Tabic

Controller

Cristina grew up in Westchester, IL, and went to Northern IL University. She is married with two boys of ages 3 and 6. They fill her days with joy and laughter. Cristina worked for a small public accounting firm for over a decade and wanted to try out the private sector, that is how she came to us and joined the PourMyBeer tribe. When she is not helping our team, she loves to spend time with her family and friends or cook. Cristina has an appreciation for tasting good wines and beers, which is why she loves PourMyBeer technology that allows her to taste as little or as much as she likes.

Zach pouring at Mosaic Grill

Zach Justice

Lead Project Manager

Zach has always appreciated the experience that hot food, cold drinks, and great company create. While opening 2 family restaurants in Dallas, he filled every role required to operate a bar and kitchen. Then, he took his talents a few hours south to Austin for an automotive technology degree. Zach combined his food and beverage experience with mechanical aptitude and love for technology to find a perfect fit with PourMyBeer. When not advocating the self-pour revolution, he enjoys traveling, making music, and asking to pet your dog.

Haley at Dreamland Wall

Haley Yatzus

Content Marketing Manager

Haley grew up in Newark, DE, and attended the University of Delaware. After spending her whole life in one state, she decided it was time to get out and moved to Philadelphia, PA. It was through her major at UD, Hospitality Business Management, where her love for the beverage industry developed. But it wasn’t until she earned a graduate certificate in Digital Marketing when she realized she wanted to combine the two. Haley loves to write, create content, and has an eye for detail. When she’s not busy at work, she’s drinking her favorite sour beers, creating fun new cocktails, or baking delicious sweet treats for her friends and family! 

Joshua pouring at Mosaic Grill

Joshua Ontiveros

Installer

Joshua was born and raised in San Jose, California. He’s lived in both Washington State and Illinois, but he missed that unbeatable West Coast weather. So, he moved to San Diego in 2019, where he lives with his friends and a German Shepherd named Milo. Joshua spent most of his work history as a cable technician, and during that time he had several hobbies, including nature/architectural photography and gaming. He’s a self-proclaimed nerd. His drinks of choice are whiskey sours, followed by some refreshing wheat beers.

Laurel Thomas Headshot

Laurel Thomas

Territory Director (South/Central)

Laurel was born and raised in Augusta, Georgia, famously known as the home of the Master’s Golf Tournament. She attended Georgia College & State University, where she earned her degree in Public Health. After college, Laurel took the time to pursue her passion for travel and moved to Melbourne, Australia, and later, Southeastern Asia. After coming home to start her career path, she discovered her affinity for sales and moved to Charleston, South Carolina, to work as a sales consultant on a fortune 100 telecommunication contract. She later discovered the e-commerce space and has continued to pursue products she finds innovative and transformative for businesses and individuals. When she’s not working, Laurel enjoys traveling, cooking up new recipes, and exploring the great outdoors.

Bill pouring at Dreamland

WILLIAM METROPULOS

Midwest Sales Director & National Accounts

Representing the Greek contingent on our team, William is the product of an entrepreneurial family that is the proud owners of the Metro Bowl for over 61 years and counting. Another fun fact about William is that he and his wife Suzy spent a good portion of the ’90s booked for wedding entertainment and DJ services. After he retired from the turntable, he spent the next 3 decades in retail and manufacturing sales. He co-developed an inkjet refilling machine which he marketed and sold to the largest drugstore chain in the United States with sales exceeding $180 million. His knowledge and expertise of the self-pour space can be tied to his invention of the SmartBar, the world’s first totally automated self-contained bar.

Justin Essner at Dreamland

Justin Essner

Territory Director (Gulf States/Northeast)

Justin loves seeing the proof due to his roots in the Show-Me-State (Missouri). After graduating from Mizzou with a degree in Tourism, he headed to the Sunshine State. For the past 20+ years, he has worked in various aspects of the hospitality industry, with 6 years at Bloomin Brands and 11+ at Hilton. He has been a top 20 average golfer in Florida for the past 8 years. When Justin isn’t helping business owners optimize their locations, he enjoys visiting craft breweries with his brilliant wife and energetic kids.

Kimberly PourMyBeer Team Member

Kimberly Arnold

Technical Support

Kimberly was born in California but grew up in Southern Arizona. She currently lives in Tucson, Arizona, and spends most of her spare time playing tabletop games with her friends, and exploring the desert with her dog, a blue heeler named Tifa. She spends a lot of time volunteering in her community, especially at the local exotic pet shop. As far as work goes, she started her career at Verizon and has worked in their tech support for 3 years. That career led her to PourMyBeer where she works on the support team. She’ll never turn down Jager, but would self-pour cherry blossom ale any day.

Duncan and Hoppy

Duncan McGeoch

Australian Director

Duncan is the token Aussie on the team who brings his positive energy and can-do attitude into every situation. He arrived during our very early days to help grow PourMyBeer from its humble beginnings to the polished product we have today. Originally a farm boy from Wagga Wagga, he attended The University of Wollongong before moving to Chicago full time. Currently, he lives in Sydney where he heads both the Australian and Asian Pacific markets. Outside of work hours, you’ll find Duncan experimenting with homebrew, surfing local beach breaks, or enjoying the outdoors with friends.

Philip Pouring at Wall

Philip Brady

European Director

Philip hails to us from County Waterford, Ireland, where he currently resides with his wife Suzanne and their 4 beautiful children. He’s been responsible for securing and delivering projects throughout Europe and Asia with PourMyBeer Europe. Scholastically, he received an Honours Masters Degree graduate in Lean Thinking and Operational Excellence. Professionally, he brings a breadth of experience specifically related to 12+ years in dispense technology. Growing up in a family that’s been successfully running pubs in Ireland for over 100 years brings a unique blend of entrepreneurship and hard work. Combining that with a technically curious mind, has proven to be a valuable combination.

Will Team Page Pic

Will Karevoll

Business Development Representative

Will grew up in Northern California, spending the days hiking and mountain biking around the Bay Area. He was born in Bergen, Norway, and has always loved going back to visit family. A passion for sales and marketing grew early on, alongside a love for filmmaking and writing. He began selling newspaper subscriptions, as well as producing and directing music videos and commercials – while studying film, communications, and marketing. Will spent many years exploring these passions in various forms, everything from leading the sales/marketing team for a tech start-up, raising funds for non-profit organizations, starting his own production company and working in travel sales. Today he lives in Los Angeles with his dog Chloe, and couldn’t be more excited to join the PMB team.

Alex having fun at Dreamland wall

Alex Points

Project Manager

Alex is a self-pour enthusiast and craft beer connoisseur from Kansas City, Missouri. He specializes in managing complex projects and flawlessly installing self-pour beverage systems. Before working with PourMyBeer, Alex coordinated commercial drone flights, and while in college, he worked as an HVAC technician and tennis instructor. Alex studied at the University of Missouri and in The Hague, Netherlands. He graduated with honors, earning a degree in Organizational Communication and Multicultural Studies. In his free time, Alex enjoys traveling the world and experiencing new cultures and cuisines. He’s been to 11 other countries, most recently returning from Istanbul, Turkey. He prefers to spend as much time as possible outdoors and especially loves biking and playing basketball. Alex is an eternal optimist and believes there is a solution to every problem. He is motivated by challenges and isn’t scared to hurdle any obstacle in life’s path.

Everett at Dreamland Wall

Everett Martin

Support Team Lead

Everett Martin grew up in Hampton Roads, Virginia. He lived there for most of his life after being adopted into a military family at 8 years old. Everett went on to discover his joy in computers when a hurricane came through Maryland and washed up an old Micron desktop computer that he repaired by mere chance. In his twenties, he landed a contract with a 3 letter agency to do network analyst work. Everett inevitably left that job for a security research firm that he started and has made it his full-time endeavor. He eventually met his wife, Trista, in Tennessee while working at a job site. Trista and Everett married in July of 2019 and have a 16-year-old son named Dakota from Trista’s previous marriage. The Martin’s currently reside in Florida, where they enjoy cooking, gardening, and kayaking on their occasional visit to Coco Beach. When not supporting customers, Everett likes to tinker with his Pi dev boards, check out open-source projects, and finish off the day enjoying a good brew.

Christian Dailey at Dreamland Wall

Christian Dailey

Technical Support Specialist

Christian Dailey was born in Southern Maryland and has lived all over since he was born into a military family. He graduated from Pittsburgh Technical Institute and immediately started working in support at FuturePOS for restaurants and bars for 9 years. He also provided support to the reseller network and did quality assurance for the POS software. Christian currently lives in Western Pennsylvania, an hour north of Pittsburgh. He has been married for 9 years and has 2 sons, ages 10 and 7. In his free time, he likes to spend time with his family watching movies and going out to do fun activities. When Christian is not spending time with the family, he also enjoys playing games on PC. He also loves to watch hockey, specifically the Pittsburgh Penguins. Let’s Go Pens!

William Fridrich

William Fridrich

Technical Support Specialist

My name is Will. I’m your certified fitness nerd. My career started after I graduated from Heritage College with my AS in Exercise Science. I earned 5 Fitness Certifications and went on to become a personal trainer for over 6 years. I got into tech at around age 28. I later graduated with my BS in Information Technology in 2020. I’m currently working on my Master’s in Cyber Security with graduation in sight in 2022. Some of my hobbies include being at the gym for at least 2 hours a day, 6 days a week. I also enjoy hiking and exploring Vegas when I have free time, and I’m not completely exhausted from the gym. I have over 70 plants in my house and find a lot of joy in taking care of them. I’m originally from Mount Vernon, Ohio, and my parents own a 70-acre fruit and vegetable farm that I grew up taking care of.

Summer Hope

Customer Success Manager

Summer Hope is a true ray of sunshine, as she shines bright,… her rays of light, radiating brilliance to customer success. Summer has a background in restaurant software plus 14 years of experience in the hospitality industry, and she also presents much “Hope” to the rest of the team here, at PourMyBeer. Living in sunny California, Summer is a fan of Disneyland as she lives across the street to visit “the happiest place on earth” regularly. When she and her husband Dallan aren’t tossing back beers with Mickey, they are entertaining their 3 doggos (Noxx, Lumos, and Charlie) or they are exploring the world.

Matt Serfass Headshot

Matthew Serfass

Project Manager

Matthew grew up in the Blue Mountain region of Palmerton, Pennsylvania. He attended Shippensburg University where he played football as a linebacker. Upon graduation, he met his lovely wife Sarah, and together, they have 3 children Colin, Emma, and Avery. After enjoying 20+ years in education as a teacher and coach of football, basketball, and lacrosse, Matthew decided to make a positive change and join the PourMyBeer team. When Matt isn’t shuttling his kids to soccer or basketball, he enjoys the outdoors, beaching it in the summer, and hitting the mountains in the winter. As a huge beer enthusiast, he is passionate about hazy IPAs and enjoys them while rewatching any Marvel movie with his family for the thousandth time. 

Jackson Honeycutt team photo

Jackson Honeycutt

Technical Support Specialist

Jackson grew up in Garner, NC, and has lived in North Carolina his whole life. He started his professional life in technology working as a QA engineer and Development intern in high school and began a life-long love of technology. He has worked in the tech field ever since, netting 10 years of experience within technology. Be it QA automation engineering, software development, IT repairs & installation, or technical support analysis. He loves automation, and even scripts the lighting in his house. He spends his free time writing music, rock climbing, and gaming. And he’s very excited to be a part of the PourMyBeer team!

Allan Glenn Headshot

Allan Glenn

Project Manager

Allan was born in Louisiana and grew up in Alabama. He is the oldest of 12 kids… 9 of them are girls. He moved to South Korea with his family for a few years and then moved to Colorado Springs, Colorado, where he currently resides. He has been married for 8 years to his wife–she teaches music to students K-5 and plays the cello. And he has a super cute (and talkative) Husky/Pitbull mix named Penny. 🐕

Allan pursued a music degree in college and then became a music director for a few years. He eventually ended up in the service industry again–completing that journey that spanned for 10 years off-and-on. He worked for two different PourMyBeer locations in Colorado Springs. He is currently working on a certification in IT.

Allan likes to say he’s an “aggressively mediocre videogamer”, a craft beer nerd, and hilariously funny…or at least funny-looking. He hates long walks on the beach–cause sand. And he is always working on his BodyByIPA by enjoying all of the beers…just not all at once. 🍻

pourmybeer mascot

Hoppy

Our Mascot

Hoppy is the official mascot of the PourMyBeer family and is an actual living beer. If you want to learn more about him, check him out on his Instagram @hoppymascot!