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PourMyBeer

The Team

The Team

Leadership

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Josh Goodman
Founder & CEO
Scott Rollins
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Scott Rollins
Chief Operating Officer
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Carl Tuinstra
Chief Technology Officer
Schwenk Christian
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Christian Schwenk
Vice President of Operations & Support

Sales & Marketing

Ed-Lazaruk
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Ed Lazaruk
Territory Director
Laurel Johnstone
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Laurel Johnstone
Territory Director
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Duncan Mcgeoch
Australian Director
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Philip Brady
EMEA Director
Suzy Pearson
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Suzy Pearson
Sales Support
Haley Yatzus
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Haley Yatzus
Senior Marketing Manager

Technical Support

Everett Martin
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Everett Martin
Technical Support Team Manager
Christian-D
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Christian Dailey
Technical Support Team Lead
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Kimberly Arnold
Technical Support Specialist

Operations & Finance

Matt Serfass
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Matthew Serfass
Lead Project Manager
Nick Baizer
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Nick Baizer
Project Manager
Jason Masters
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Jason Masters
Project Manager
Joshua O
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Joshua Ontiveros
Installer
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Christopher White
Installer
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Cristina Tabic
Controller
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Joe Becker
Warehouse Assistant

Dispense Design Division

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Tim Stuever
Dispense System Director
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2024 Report

The Impact of PourMyBev in the Self-Pour Beverage Market

Explore the advancements and growth of self-pour technology with the 2024 PourMyBev Impact Report.

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Self-Pour Solutions

Self-Pour Technology

Self-Pour Tap Wall

Self-Pour Station

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Premium Line

Integrations

Why Self-Pour?

Solutions by Venue

Bars, Taprooms, Food Halls

Breweries, Wineries, Roasteries

Pickleball

Eatertainment

Hotels & Resorts

Golf & Country Clubs

Residential Buildings & Communities

Success Stories

All Success Stories

Tap Wall

Self-Pour Station

Operator Reviews

Referral Program

Resources

Self-Pour ROI Calculator

Self-Pour University eBook

2023 Impact Report

Helpful Videos

Installations

FAQs

About Us

Our Team

Our Values

Our History

In The News

Draft Systems

Request Quote
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PourMyBeer logo with a black background

Self-Pour Solutions

Self-Pour Technology

Self-Pour Tap Wall

Self-Pour Station

Standard Line

Premium Line

Integrations

Why Self-Pour?

Solutions by Venue

Bars, Taprooms, Food Halls

Breweries, Wineries, Roasteries

Pickleball

Eatertainment

Hotels & Resorts

Golf & Country Clubs

Residential Buildings & Communities

Success Stories

All Success Stories

Tap Wall

Self-Pour Station

Operator Reviews

Referral Program

Resources

Self-Pour ROI Calculator

Self-Pour University eBook

2023 Impact Report

Helpful Videos

Installations

FAQs

About Us

Our Team

Our Values

Our History

In The News

Draft Systems

Request Quote
Facebook Instagram Youtube Twitter Linkedin

Self-Pour Solutions

Self-Pour Technology

Self-Pour Tap Wall

Self-Pour Station

Standard Line

Premium Line

Integrations

Why Self-Pour?

Solutions by Venue

Bars, Taprooms, Food Halls

Breweries, Wineries, Roasteries

Pickleball

Eatertainment

Hotels & Resorts

Golf & Country Clubs

Residential Buildings & Communities

Resources

Self-Pour ROI Calculator

Helpful Videos

2023 Impact Report

Installations

FAQs

Self-Pour University eBook

Success Stories

All Success Stories

Self-Pour Station

Operator Reviews

Referral Program

Tap Wall

About Us

Our Team

Our Values

Our History

In The News

Draft Systems

Request Quote
Facebook Instagram Youtube Twitter Linkedin

Headquarters

300 Brookside Ave
Building 20, Suite 100
Ambler, PA 19002

Contact Us

(312) 416-9989
sales@pourmybeer.com
press@pourmybeer.com

Subscribe to Our Newsletter

Headquarters

300 Brookside Ave
Building 20, Suite 100
Ambler, PA 19002

Contact Us

(312) 416-9989
sales@pourmybeer.com
press@pourmybeer.com

Headquarters

300 Brookside Ave
Building 20, Suite 100
Ambler, PA 19002

Contact Us

(312) 416-9989
sales@pourmybeer.com
press@pourmybeer.com

Subscribe to Our Newsletter

Subscribe to Our Newsletter

© 2023 Innovative Tap Solutions. All Rights Reserved. Sitemap | Privacy Policy

Josh headshot pouring

Josh Goodman

Founder & CEO

Josh grew up in Chester, Virginia, about 20 minutes south of Richmond off I-95. Sports and competition made a big impact in his early years. After being All-State in two sports, he accepted a football scholarship to play Linebacker at Shippensburg University. He still holds the career solo tackles record from starting all 4 years. Josh’s first job in hospitality was as a server and barback at Bottoms Up Pizza in Richmond, Va.  Prior to PourMyBeer, he worked in Business Development with Modis, a publically traded IT Staffing Firm. He was hired to develop the Baltimore Metro market for the company. Landing several blue-chip accounts took that market from non-existent to a top producer in a matter of 24 months. One day in 2009, he decided he wanted to take a 95% pay cut, quit his job where he played golf 3 days a week, and invest his entire life savings in building a self-pour company.  Yadda, yadda, yadda, here we are today after 3 significant chapters in business and life. To get the full story go to TapTheBigIdea.com 

His wife, Janette (Pieczynski) Goodman, is in the Shippensburg University Women’s Basketball Hall of Fame, holds the school record for career steals (not including Josh’s heart), and is a Marketing Director for Astellas Pharmaceuticals. They have 2 children, Tyler and Brianna, and live in Harleysville, Pa (30 minutes north of Philadelphia) with their Goldendoodle, Belle, and their bearded dragon Coco.  Outside of PourMyBeer, Josh enjoys biking, snowboarding, basketball, pickleball, cornhole, grilling, hazy IPAs, and singing 90’s hip hop in his car by himself. 

Scott Rollins

Chief Operating Officer

Scott’s roots are firmly planted in the beautiful Shenandoah Valley located in western Virginia. After graduating from Longwood University with a degree in Business Management he migrated West to San Diego where he owned and operated a Hospitality & Tourism business in the downtown Gaslamp District for over a decade.  Scott is an avid cyclist, outdoorsman, DIYer, and most recently became a general aviation pilot.  
 
He currently resides in Western Maryland with his wife Serra, there boys Colin and Ty, and cat Salem.
Carl Drinking Cocktail

Carl Tuinstra

Chief Technology Officer

Carl grew up in Pennsylvania, just south of Philadelphia, and graduated from West Chester University with a degree in Business Management. An avid automotive enthusiast, he has driven everything from a Lamborghini to a Russian Tank and even raced forklifts on the Daytona International Speedway. Once the internet became a thing, he started a web design and Digital Marketing Firm to help small businesses grow their online presence. That led to a long digital technology career with an interesting mix of corporate and entrepreneurial ventures. In late 2020, after 13 years of building a successful B2B SaaS business, he decided to sell his company to a private equity firm to make room for his next challenge.

Schwenk Christian

CHRISTIAN SCHWENK

Vice President of Operations & Support

Christian resided in New York most of his life but recently moved to the Black Hills with his wife and two young daughters. Christian has had a love for technology ever since receiving his Commodore 64 at a young age and started his career doing tech support for a major computer brand. He grew to love the operational side of things, and eventually launched and managed close to a dozen support desks over two decades. When not supporting customers, his other interests include hiking, history, darts, and homebrewing where he loves torturing yeast. His favorite styles to brew and drink are Kolsch, Saison, and New England IPAs.

Ed Lazaruk

Territory Director

Ed hails from the great little state of Connecticut and earned his bachelor’s in Chemistry from the University of Vermont. Early in his career, he was living in Boston and working in his chosen field of chemistry when the ‘Web 1.0’ boom struck. Being in a tech epicenter like Boston gave him no choice but to transition into the Internet/tech field, and he’s been helping tech start-ups grow ever since. Fun fact: He even worked in Vincent Cerf’s office at BBN Planet for a brief time.

Ed loves the sales process and firmly believes that sales is all about understanding customer needs and helping them solve problems to grow their business and succeed.

Laurel Johnstone

Territory Director

Laurel was born and raised in Augusta, Georgia, famously known as the home of the Master’s Golf Tournament. She attended Georgia College & State University, where she earned her degree in Public Health. After college, Laurel took the time to pursue her passion for travel and moved to Melbourne, Australia, and later, Southeastern Asia. After coming home to start her career path, she discovered her affinity for sales and moved to Charleston, South Carolina, to work as a sales consultant on a fortune 100 telecommunication contract. She later discovered the e-commerce space and has continued to pursue products she finds innovative and transformative for businesses and individuals. When she’s not working, Laurel enjoys traveling, cooking up new recipes, and exploring the great outdoors.

Duncan PourMyBeer Team

Duncan McGeoch

Australian Director

Duncan is the token Aussie on the team who brings his positive energy and can-do attitude into every situation. He arrived during our very early days to help grow PourMyBeer from its humble beginnings to the polished product we have today. Originally a farm boy from Wagga Wagga, he attended The University of Wollongong before moving to Chicago full time. Currently, he lives in Sydney where he heads both the Australian and Asian Pacific markets. Outside of work hours, you’ll find Duncan experimenting with homebrew, surfing local beach breaks, or enjoying the outdoors with friends.

philip brady headshot

Philip Brady

EMEA Director

Philip hails to us from County Waterford, Ireland, where he currently resides with his wife Suzanne and their 4 beautiful children. He’s been responsible for securing and delivering projects throughout Europe and Asia with PourMyBeer Europe. Scholastically, he received an Honours Masters Degree graduate in Lean Thinking and Operational Excellence. Professionally, he brings a breadth of experience specifically related to 12+ years in dispense technology. Growing up in a family that’s been successfully running pubs in Ireland for over 100 years brings a unique blend of entrepreneurship and hard work. Combining that with a technically curious mind, has proven to be a valuable combination.

Suzy Pearson

Sales Support

Suzy was born and raised in Illinois. She attended Eastern Illinois University, where she earned her degree in Education. Suzy spent the early part of her career teaching K-5. After teaching, Suzy worked for the family business, SmartBar, where she assisted in developing manufacturing guidelines, training guidelines, and sales leads. Suzy and her husband have two amazing children and one grandchild. What makes her happy is being outdoors walking, hiking, biking, playing pickleball, and making memories with her husband, children, family, and friends.

Haley Yatzus

Senior Marketing Manager

Haley grew up in Delaware and attended the University of Delaware. After spending her whole life in one state, she decided it was time to move to New York City. It was through her major at UD, Hospitality Business Management, where her love for the beverage industry developed. But it wasn’t until she earned a graduate certificate in Digital Marketing that she realized she wanted to combine the two. Haley loves to write, create content, and has an eye for detail. When she’s not busy at work, she’s drinking her favorite beers, creating fun new cocktails, or baking delicious sweet treats for her friends and family.

Everett Martin

Technical Support Team Manager

Everett Martin grew up in Hampton Roads, Virginia. He lived there for most of his life after being adopted into a military family at 8 years old. Everett went on to discover his joy in computers when a hurricane came through Maryland and washed up an old Micron desktop computer that he repaired by mere chance. In his twenties, he landed a contract with a 3 letter agency to do network analyst work. Everett inevitably left that job for a security research firm that he started and has made it his full-time endeavor. He eventually met his wife, Trista, in Tennessee while working at a job site. Trista and Everett married in July of 2019 and have a 16-year-old son named Dakota from Trista’s previous marriage. The Martin’s currently reside in Florida, where they enjoy cooking, gardening, and kayaking on their occasional visit to Coco Beach. When not supporting customers, Everett likes to tinker with his Pi dev boards, check out open-source projects, and finish off the day enjoying a good brew.

Christian D. PourMyBeer team

Christian Dailey

Technical Support Team Lead

Christian Dailey was born in Southern Maryland and has lived all over since he was born into a military family. He graduated from Pittsburgh Technical Institute and immediately started working in support at FuturePOS for restaurants and bars for 9 years. He also provided support to the reseller network and did quality assurance for the POS software. Christian currently lives in Western Pennsylvania, an hour north of Pittsburgh. He has been married for 9 years and has 2 sons, ages 10 and 7. In his free time, he likes to spend time with his family watching movies and going out to do fun activities. When Christian is not spending time with the family, he also enjoys playing games on PC. He also loves to watch hockey, specifically the Pittsburgh Penguins. Let’s Go Pens!

Kimberly PourMyBeer Team Member

Kimberly Arnold

Technical Support Specialist

Kimberly was born in California but grew up in Southern Arizona. She currently lives in Tucson, Arizona, and spends most of her spare time playing tabletop games with her friends, and exploring the desert with her dog, a blue heeler named Tifa. She spends a lot of time volunteering in her community, especially at the local exotic pet shop. As far as work goes, she started her career at Verizon and has worked in their tech support for 3 years. That career led her to PourMyBeer where she works on the support team. She’ll never turn down Jager, but would self-pour cherry blossom ale any day.

Matt Serfass

Matthew Serfass

Lead Project Manager

Matthew grew up in the Blue Mountain region of Palmerton, Pennsylvania. He attended Shippensburg University where he played football as a linebacker. Upon graduation, he met his lovely wife Sarah, and together, they have 3 children Colin, Emma, and Avery. After enjoying 20+ years in education as a teacher and coach of football, basketball, and lacrosse, Matthew decided to make a positive change and join the PourMyBeer team. When Matt isn’t shuttling his kids to soccer or basketball, he enjoys the outdoors, beaching it in the summer, and hitting the mountains in the winter. As a huge beer enthusiast, he is passionate about hazy IPAs and enjoys them while rewatching any Marvel movie with his family for the thousandth time. 

Nick Baizer

Nick Baizer

Project Manager

I’m Nick; I’m originally from the San Francisco Bay Area, but I have lived all over the country, including both northern and Southern California, Maryland, Austin, Chicago, and wherever is next! Needless to say, I enjoy travel and seeing sites in every state— I have a 4-year-old black lab mix named Cooper who is my best friend and enjoys long hikes and time at the lake. I love sports, craft beer, the beach, and checking out new self-pour concepts. My working background is in the hospitality and service industry, where I fell in love with the self-pour concept and the PourMyBeer brand.

JASON MASTERS

Project Manager

Jason touches every aspect of the project. From drawing out your custom wiring diagram to managing logistics, he’s an integral part in ensuring our perfect record when it comes to customer satisfaction. Jason grew up managing his family farm near the Wisconsin Dells. After completing his degree in Green Bay, he spent several years as an instructor with youth development camps, focused on technology. His experience in training and technical knowledge allows him to teach our customers how to install and use their awesome new self-serve beer systems.

Joshua O

Joshua Ontiveros

Installer

Joshua was born and raised in San Jose, California. He’s lived in both Washington State and Illinois, but he missed that unbeatable West Coast weather. So, he moved to San Diego in 2019, where he lives with his friends and a German Shepherd named Milo. Joshua spent most of his work history as a cable technician, and during that time he had several hobbies, including nature/architectural photography and gaming. He’s a self-proclaimed nerd. His drinks of choice are whiskey sours, followed by some refreshing wheat beers.

C White Head Shot March 2023 (1)

Christopher White

Installer

Christopher was born in Seattle and lived on the west coast for many years before moving to Vermont with his family in 2004. His natural aptitude in the electrical and mechanical fields led to advanced training and career expertise in several technical services, including computer hardware, cable and satellite networking, fuel distribution (POS, dispenser, tanks), and commercial food equipment operations. Christopher enjoys micro-brewery beer and is especially fortunate to live in Vermont, where there are some stellar craft brews. In his free time, Christopher enjoys designing and creating one-of-a-kind lighting fixtures and candleholders.

Cristina PourMyBeer Team

Cristina Tabic

Controller

Cristina grew up in Westchester, IL, and went to Northern IL University. She is married with two boys of ages 3 and 6. They fill her days with joy and laughter. Cristina worked for a small public accounting firm for over a decade and wanted to try out the private sector, that is how she came to us and joined the PourMyBeer tribe. When she is not helping our team, she loves to spend time with her family and friends or cook. Cristina has an appreciation for tasting good wines and beers, which is why she loves PourMyBeer technology that allows her to taste as little or as much as she likes.

Joe Becker Headshot

Joe Becker

Warehouse Assistant

Joe is local to the area and was born and raised in Delco, PA. If you don’t know about it, check it out! Along with being the Warehouse Assistant at PourMyBeer, Joe owns and helps operate a landscaping business with his brother Dennis. He is a loving father to his daughter Harper and stepson Lucas, and Joe and his wife, Tina, are expecting a baby boy due in December.

Tim Stuever Headshot

Tim Stuever

Dispense System Director

Tim’s beginnings started in the suburban outskirts of Chicago, installing and designing draft systems. Working and learning from his father and siblings ever since he could see over the bar top, his love for the dispense business cultivated. Tim’s in-depth knowledge of the industry evolved the highly respected family business. His ease of building business relationships and expertise were honed by completing projects for many large restaurant chains, bars, and all the largest stadiums in the area, as well as several projects out of state. Many of these projects included PourMyBeer installations.

Tim and his wife Amanda recently moved to Florida to pursue his own career direction as well as experience their love for ocean living and beautiful weather. In his leisure time, Tim enjoys as much golf as he can, adding in a nice Gulf of Mexico fishing trip or off-road adventures with their Jeep.