Self-Pour University

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Your Blueprint for Success

  • Craft a winning self-pour business plan & captivate the right investors
  • Gain insight from experienced self-pour operators across the US
  • Design & set up an ADA-compliant, state-of-the-art self-serve system
  • Analysis of 10+ successful self-pour bars & what makes them work

Meet Táňa Rulkova, your guide and industry expert. She was born and raised in the Czech Republic, the country with the highest beer consumption per capita worldwide. Since her teenage years, she helped her dad run a small pub in their mountainous village. With extensive experience in the hospitality industry, Táňa has successfully helped numerous entrepreneurs transform their visions into thriving self-pour establishments. Her deep understanding of the industry and dedication to excellence make her the perfect mentor to accompany you on your journey.

Meet Táňa Rulkova, your guide and industry expert. She was born and raised in the Czech Republic, the country with the highest beer consumption per capita worldwide. Since her teenage years, she helped her dad run a small pub in their mountainous village. With extensive experience in the hospitality industry, Táňa has successfully helped numerous entrepreneurs transform their visions into thriving self-pour establishments. Her deep understanding of the industry and dedication to excellence make her the perfect mentor to accompany you on your journey.

Launching Your Self-Pour Venture: A Step-by-Step Guide

This 150-page eBook is your key to mastering every aspect of the self-pour industry. Discover the secrets to crafting a winning business plan, securing financing, and selecting the ideal location. Dive into the intricacies of obtaining licenses and permits, building a strong brand, and implementing effective marketing strategies. Don't just dream of owning a successful self-pour business – make it a reality!

The Blueprint for Self-Pour Success

  • How to design an efficient, high-profit self-pour layout
  • Which permits and licenses do you need (and how to get them quickly)
  • Expert recommendations on branding, marketing, staffing, and more
  • How to calculate key performance metrics and set growth goals
  • Expertise in selecting the right glassware and beer-serving techniques

What’s Inside

Get access to the full eBook where we unravel everything from A-Z when opening a self-pour establishment.

Chapter 1: Site Visits and Inspiration

Chapter 2: Deciding What to Sell

Chapter 3: Choosing the Right Location

Chapter 4: Initial Design Decisions

Chapter 5: Initial Branding and Marketing Decisions

Chapter 6: Establishing Your Social Media Presence

Chapter 7: Business Plan

Chapter 8: Financing

Chapter 9: Getting a Liquor License and Permits

Chapter 10: Understanding the Draft System

Chapter 11: Getting Your Self-Pour Wall Installed

Chapter 12: Maintenance of Your Beverage Wall

Chapter 13: Establishing Goals and KPIs

Chapter 14: Hiring and Training Staff

Chapter 15: Kicking Things Off & Marketing Your Business Successfully

+ Táňa’s Key Tips and Takeaways

Maximize Your Self-Pour Potential

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Gain Insights from Industry Experts

Benefit from the expertise of leaders in the industry.

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Save Time and Avoid Costly Mistakes

Learn the best practices of successful entrepreneurs.

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Stand Out From the Competition

Build a strong brand that resonates with your target audience.

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Uncover Growth Opportunities

Discover how to expand your customer base and drive revenue.

What Readers Say

Join the ranks of operators from 500+ locations worldwide who've turned the insights from this guide into success.