Script
Beverage Wall Ambassador Script
Ensuring customers understand how a self-pour beverage wall works and how to pour a draught beverage is critical in making them feel comfortable with the new technology, and it’ll help you boost your sales. Check out the video below to hear an operator talk about his employee script for his self-pour establishment.
To access the full employee script from Auggie’s Draft Room, fill out the form below! We strongly recommend you customize it to fit your business’ values and unique personality!
Download the full employee script below!
View a Sample Script Below!
Besides PourMyBeer resources such as graphics and videos (which we can send you as a raw file upon request), we’ve created a sample script, so you can get an idea of the basic points to cover.
Self-Pour Staff: Welcome to (your establishment’s name)!
Customer: Thank you!
Self-Pour Staff: Are you familiar with this PourMyBeer venue and self-pour?
Customer: No, this is my first time here! (If they say yes, we recommend double-checking if they have any questions or need a refresher on how it works. Otherwise, they are good to go once they open a tab or use a prepaid card.)
Self-Pour Staff: Awesome, welcome to a new kind of drink experience! Thanks to PourMyBeer technology, you can try any of these (insert number) drinks – including (list types of beverages you offer) by the ounce. On every screen, you will see information about each beverage and how much it costs per ounce, meaning you can pour as little or as much as you would like. Just make sure to call yourself a designated driver if you plan to try them all!
Customer: Sounds awesome! How does it work?
Self-Pour Staff: As you can see in the video (or the graphics above), we just need to get your RFID card which will allow you to start pouring. To do that, we will either link it to your credit card or a prepaid cash value.
Would you prefer to open up a tab that we can connect to your credit card, or would you like to put a certain amount of money on a prepaid card?
Customer: Let’s just open a tab. (If they would prefer to put money on a card, they can determine the amount, and you can run their credit card and put that value on the RFID card.)
Self-Pour Staff: Perfect, let me check your ID and get a credit card you’d like to use. (Or get the cash from them.)
PMB TIP: Once you verify the drinking age, you can give them back their ID and either pre-authorize their credit card or have a safe place behind the counter to hold onto their card until they are finished. You’ll want to make sure you’re keeping these in alphabetical order by last name for easy retrieval. We recommend a small and secure box with alphabetical dividers for each letter of guests’ last names.
Self-Pour Staff: Let me (or direct them to a staff member) show you how the self-pour beverage wall works. I’ll go ahead and issue you your PourMyBeer card! As I said earlier, you can use it to pour whichever drink you want in whatever quantity you want.
PMB TIP: Explain the organization of your wall. This will differ by location.
Example: “We’ve organized our wall with the wine at the very front. As you move to the right, you’ll find our ciders, kombucha, and craft cocktails. We’ve arranged our beer selections from lighter beers such as Lagers, Pilsners, and Ales, then your IPAs and Wheat Beers to your darker beers like Stouts and Porters.”
Self-Pour Staff: The interactive screens show you tasting notes and ABV information. Once you’ve decided on a beverage you want to try, grab a fresh glass. Put your beer card in the card reader, and it will unlock the taps associated with that screen and card reader. Feel free to pour a sample before committing, but make sure you tilt the glass at a 45-degree angle and do not physically touch the glass to the tap.
Self-Pour Staff: Each time you would like to try another beverage, feel free to grab a fresh glass and enjoy.
Self-Pour Staff: After 2 full servings, the card will pause, and you’ll need to grab any staff member to reactivate it for two more servings. Otherwise, when you’re finished, bring the beer card back here to where we opened it, and I can close out your tab. Enjoy, and let us know if you have any questions! Have a blast! Enjoy your tasting journey!
We encourage our customers to personalize their scripts so they are unique to your business’s personality and brand! Remember that it should go along with the rest of your branding and positioning. Whether you have a laid-back establishment or more of an upscale taproom or bar, you want to make the script “yours.” Now, let’s learn more about branding and what you should look into when creating a strong and memorable brand for your customers.
