ASK ME ANYTHING WITH JOHN FELICO
Burnt Out? Thinking of Selling? Here's Your Lifeline.
Feeling stuck, exhausted, or ready to move on? You’re not alone. Many operators lose the passion that once fueled their dreams under the weight of daily challenges. But what if that frustration could be the turning point for a new beginning? In this Ask Me Anything, John Felico, entrepreneur and founder of Auggie’s Draft Room, a 24-tap self-pour venue, shares real-world insights on reigniting your spark, getting unstuck, and preparing for a profitable exit. Whether you’re thinking about selling or just looking for a way forward, this is your chance to ask questions and get no-nonsense advice from someone who’s been in your shoes.
About the Event
Most restaurant operators don’t start out thinking about selling—but after years of long hours, rising costs, and operational challenges, many start wondering: What’s next? Whether you’re feeling burnt out, looking to improve profitability, or considering an exit, having a plan is key to taking control of your future.
In this Ask Me Anything, John Felico, author of Drafting a Dream and founder of Auggie’s Draft Room, shares how he built a business designed to sell. From leveraging self-pour technology for higher margins to turning struggling operations into a well-oiled, cash-flowing machine, John didn’t just work in his business—he built it with a buyer in mind.
Now, he’s here to answer your questions. Whether you want to scale smarter, increase profitability, or position your business for a high-value sale, this is your chance to get honest, no-nonsense advice from someone who’s been in your shoes.
Get the insights you need to build a business that works for you—not the other way around. Don’t miss it!
Event Details
Register for the Event
Register now and submit any questions you already have! You’ll also have the chance to ask John Felico your questions live during the event.
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Why Should You Attend?
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Learn from Someone Who’s Built, Scaled, and Sold: Tap into John Felico’s 40+ years of entrepreneurial experience. Ask your toughest questions and get real, practical answers.
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Discover the “Hack” to Restaurant Ownership: Most operators grind for years with little payoff. John took a different approach, learning how to build, optimize, and sell for maximum profit. He’ll share what worked, what didn’t, and how you can apply the same strategy to your business.
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See How Self-Pour Technology Boosts Profits When Used Right: Self-pour is more than a gimmick—it’s a tool for efficiency and higher margins. Learn how John leveraged a 24-tap PourMyBeer system to streamline operations and increase customer spend at Auggie’s.
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How to Plan Your Exit—Before You’re Desperate: The best time to prepare for a sale is before you need to. John will answer questions about maximizing valuation, avoiding costly mistakes, and creating a business buyers actually want.
Featured Guests
John Felico, Founder of Auggie's Draft Room, Author of Drafting a Dream
John Felico, author of Drafting a Dream, is a serial entrepreneur, acclaimed advisor, expert, and restaurant owner with over forty years of experience in the culinary industry. He launched his first business, selling sausages behind Kennedy Airport when he was only seventeen. Ten years later, he opened a Dominic’s of New York food truck outside a Lowes store in Virginia. Over the next two decades, he grew the business to 175 locations and developed licensing deals to place its products in supermarkets and sports venues around the country. After creating additional concepts, including The Olde Glory Coffee Company and Staks Subs, Felico opened Auggie’s Draft Room, a self-serve tap house located in St. Augustine, Florida. Today, as Auggie’s continues to flourish, Felico works as an advisor to restauranteurs and start-ups throughout the United States.
Josh Goodman, CEO & Founder, PourMyBeer
Josh Goodman is the Founder & CEO of PourMyBeer, the world’s leading self-pour technology company. Recognized among Forbes’ Next 1000 CEOs to Watch, Josh has been featured on Bloomberg, Cheddar, Thrive Global, Fox News, CNN, and CNBC’s On the Money. Under Josh's leadership, PourMyBeer has installed over 12,600 self-pour taps across twenty-nine countries, becoming a global leader in self-pour technology. The company has been named to the Inc. 5000 list of Fastest Growing Companies for four consecutive years, highlighting its continuous success and industry impact. In September 2020, Josh strategically sold 25 percent of PourMyBeer to Coca-Cola Europacific Partners, further expanding the company’s capabilities. PourMyBeer has since evolved into PourMyBev, offering an all-beverage self-pour solution that continues to innovate and lead the market.
