Virtual Tour of Self-Pour Breweries and Taprooms Around the U.S.

With 24 taps, Auggie’s Draft Taproom offers a wide selection of beer from big-name brewers to small, local ones. They also offer wines and ciders on their self-pour taps and plan to expand their selection by adding self-pour taps for cocktails and broader wine selections to better cater to their customers who prefer other than just beers. Auggie’s is heavily focused on tourists because it is located in the downtown of beautiful and touristy St. Augustine, meaning that locals don’t visit the area as much since they want to avoid tourist crowds. One of the crucial ways that Auggie’s introduces themselves to tourists is by emphasizing excellent customer service and making sure that their beverage wall is the focal point of their business. Visitors from all over the U.S. are sometimes exposed to the self-pour for the very first time here, and thanks to Auggie’s attentive service and friendly staff always explaining how self-pour works, their customers love it! They tend to respond with highly valuable positive online reviews, which ultimately leads to more traffic for Auggies!