Virtual Tour of Self-Pour Breweries and Taprooms Around the U.S.

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Lets take a virtual tour through some amazing self-pour breweries and taprooms. You will get some great ideas on how to start your self-pour project and learn the Do’s and Don’t from these experienced operators. 

Auggies Draft Taproom

Location: St. Augustine, Florida

Number of taps and screens: 24 taps / 12 screens 

Type of Establishment: Casual Restaurant

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With 24 taps, Auggie’s Draft Taproom offers a wide selection of beer from big-name brewers to small, local ones. They also offer wines and ciders on their self-pour taps and plan to expand their selection by adding self-pour taps for cocktails and broader wine selections to better cater to their customers who prefer other than just beers. Auggie’s is heavily focused on tourists because it is located in the downtown of beautiful and touristy St. Augustine, meaning that locals don’t visit the area as much since they want to avoid tourist crowds. One of the crucial ways that Auggie’s introduces themselves to tourists is by emphasizing excellent customer service and making sure that their beverage wall is the focal point of their business. Visitors from all over the U.S. are sometimes exposed to the self-pour for the very first time here, and thanks to Auggie’s attentive service and friendly staff always explaining how self-pour works, their customers love it! They tend to respond with highly valuable positive online reviews, which ultimately leads to more traffic for Auggies!

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PourMyBeer Key Takeaway: 

Customer satisfaction is key, and Auggie’s Draft Room is living proof that in addition to making sure that their customers leave happy, it can be very valuable to hear positive feedback online. It can then lead to more new customers coming in the door.

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Hear More from the owner, John Felico, on how Auggie’s Draft Room came to be and learn some of his strategies:

The Bank

Location: Sacramento, California

Number of taps and screens: 68 taps / 68 screens

Type of Establishment: Food Hall & Taproom

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Built-in an old bank, The Bank prides itself on its unique style. With 68 self-pour taps, you can sip on all the local California craft beers your heart desires! Located below a large and spacious food hall, they also offer a wide variety of food from various cuisines such as Asian and Mexican and they even offer specialty coffee. It is probably not necessary to explain that a beautiful old bank building is a huge attraction for locals to visit and hang out, but it is also the great placement of their taproom below the food hall – pretty much inside the bank’s vault – that makes the taproom so popular and attractive. They offer a variety of wines and ciders and are heavily focused on offering beers from smaller local craft breweries that their customers love. Check out this video below to see how beautiful this building is and what all of the hype is about!

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PourMyBeer Key Takeaway:

When you take a beautiful building and put a unique concept in there, ignite the hype with the press, and manage your online presence right, you are bound to have success. The Bank did just that, right in the middle of downtown Sacramento. They attract the attention of both tourists and locals for a variety of reasons, from their beautiful building architecture, to their diverse food offerings, to their 68 beverages on their self-pour taps.

Decent People Brewing

Location: Suffolk, Virginia 

Number of taps and screens: 44 Taps / 22 screens 

Type of Establishment: Casual Restaurant

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A veteran-owned, self-serve taproom located in Suffolk, Virginia, Decent People Taproom provides their guests a variety of options. With 44 craft beers, ciders, and wine, there is something for everyone. Decent People Taproom is locally owned and all of the food on their seasonal menu is locally sourced. No matter what you’re in the mood for, you’re bound to find it here. 

Check out this video below to learn more about who they are!

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PourMyBeer Key Takeaway: 

Focusing on local trends, Decent People Taproom tries to unite all delicious local craft beers and wine under one roof – offering their customers the unique opportunity to try many local beverages by the ounce to find their favorites.

District Brew Yards

Location: Chicago, Illinois

Number of taps and screens: 40 taps / 20 screens

Type of Establishment: Self-Pour Taproom and Brewery 

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When was the last time you visited four breweries all under one roof? District Brew Yards lets you do precisely that, and is an awesome taproom as well. Located in Chicago, IL, District is a craft beer lover’s paradise. With a collection of four brewers under one roof and 40 self-pour taps, you will be able to sip on delicious, high-quality, local Chicago beer. And the brewery owners benefit from the collaboration as well, as sharing resources and equipment cuts their costs down as well. Stop by District Brew Yards if you want to experience a unique drinking experience and a friendly atmosphere! Check out this video below to see how much fun can be had here!

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PourMyBeer Key Takeaway: 

Coming up with a unique concept like District Brew Yards easily attracts the attention of the press which goes hand in hand with the curiosity of the public to try that new local craft beer brewery. Plus, breweries are a real paradise for beer lovers who want to be able to try as many beers as they would like. But in addition to coming up with a unique venue concept like this, we also want to mention that District Brew Yard initially hired a PR firm to get the word out, and as you can see from their online presence, they did a great job. If your budget allows, we recommend that you utilize a marketing or ideally specialized Public Relations firm that will help you spread the right message in your market. 

If you want to learn more about their PR efforts and others from their chief operator, check out our Fireside Chat with Greg Lamacki from District Brew Yards here.

Fountainhead Taproom

Location: Chattanooga, Tennessee

Number of taps and screens: 60 taps

Type of Establishment: Self-Pour Taproom

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Fountainhead Taproom is located in Chattanooga, TN, and values family, good food, and good brews. Created by beer enthusiasts for beer enthusiasts, they have 60 taps of beer, cider, and wine, and customers can try as many beers as they want in any amount! Fountainhead is a great place to spend time with friends and try out new beer from local breweries. The owners built this taproom around family values on which they were raised, giving it a welcoming and friendly atmosphere. Fountainhead is a perfect location for those of you who want to feel a sense of community while trying delicious beers.

Press releases:

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PourMyBeer Key Takeaway: 

This is one of the bigger PourMyBeer build-outs in the world, and it intelligently takes advantage of the rising popularity of craft beer. More importantly, it also caters to the local market demographic, while combining it with a new technology that is not found anywhere else in town.

Green River Brewing

Location: Winters, California

Number of taps and screens: 25 taps / 25 screens 

Type of Establishment: Restaurant & Taproom

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Green River Taproom is located on a four-acre property on the bank of Putah Creek in Winters, CA. The taproom is owned by four friends who previously worked together and shared a similar vision. With a 25 tap, self-serve beer wall, customers can taste several different beers. Not only do they offer a wide selection of brews, but their chef creates unique food with seasonal and local ingredients. While sipping on beer and eating their amazing food, you can sit outside and enjoy live music.

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PourMyBeer Key Takeaway: 

Green River Brewing wanted to make sure their space was welcoming for people of all ages. What serves as a family-friendly restaurant over the day on weekends, changes completely into a nightclub on Friday and Saturday nights. Check our video to see it for yourself! And they’ve got plenty of business during the week, as well.  Since they have great dishes for reasonable prices, lots of locals come here for their work lunches in groups. On weeknights, Green River functions more as a traditional bar with a laid back vibe. Something we like about Green River is the way they engage with their customers: they have specific glasses marked for certain drinks, and customers have lots of fun finding the best way to enjoy their self-pour beverages. Green River Brewing is unique in its ability to create a very freeform and dynamic experience that changes and accommodates customers of all ages and preferences.

Navigator Taproom

Location: Chicago, Illinois

Number of taps and screens: 48 taps / 24 screens 

Type of Establishment: Self-Pour Taproom

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Navigator Taproom was founded by two old friends, Tim & Erik, who set out to share a fun space for their community where people can hang out and try new things. Located in a trendy neighborhood in Chicago, Logan Square, this taproom has a self-pour beer wall with 48 taps. You can pour yourself beer, cider, wine, kombucha, and sake. If you’re a craft beer enthusiast who wants to taste the best local beer that Chicago has to offer, look no further. Check out this video to see Tim, one of the owners, give a testimonial!

Press releases:

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PourMyBeer Key Takeaway

Navigator’s owners are very valuable partners to the PourMyBeer team, as they have helped to host several events and are always up for getting involved with the community. Navigator Taproom is located in Chicago, as is PourMyBeer’s headquarters. One thing we particularly love about Navigator is that they decided to focus on what they are the best at – having all the local craft beers meet under one roof (as well as some other great drinks such as wine, kombucha, and even sake!). They also simplified operations by forgoing a kitchen, instead allowing their customers to bring or order their own food. And customers love it! While waiting for the food to arrive from a restaurant, patrons stick around Navigator and sample some more to find their favorites. Once food arrives, they are likely to keep drinking their best picks with their meal, and so beverage sales continue to skyrocket!

Through some research we did with them, we learned that most customers don’t like to stick to a full glass, but rather sample several drinks.

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Ono Brewing Co.

Location: Chantilly, Virginia

Number of taps and screens: 8 taps / 8 screens 

Type of Establishment: Brewery & Taproom

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Owned and operated by a husband and wife team, Ono Brewing Company is a tropical getaway in the state of Virginia. With roots in Hawaii, the owners decided to name their brewery “Ono,” as this means “delicious” in Hawaiian. With a tasting room that has tropical decor, you will be whisked away to a warm destination upon entering. Ono Brewing Company makes their craft beer on-premises, so you will be sipping on local beer! It also happens to be Virginia’s first self-serve brewery. Make sure to stop by if you’re ever in VA and want to feel as though you’re in a tropical paradise!

Press releases:

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PourMyBeer Key Takeaway: 

Unsurprisingly, Ono’s great Yelp reviews clearly indicate that when a business is run by beer lovers and has a family-friendly atmosphere, it is bound to do well with local beer lovers. This is certainly the case with Ono Brewing, and that’s why customers keep coming back! Make sure your customers feel like they are returning to a family environment, and they’re bound to come back, and likely bring their friends and family too.

Tahoe Pour House

Location: South Lake Tahoe, California

Number of taps and screens: 20 taps / 10 screens

Type of Establishment: Self-Pour Wine Taproom

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Located in The Crossing at Tahoe Valley, Tahoe Pour House is offering its guests a unique experience. With a 20 tap self-pour wall, you will have the opportunity to taste many different varietals. The food at Tahoe Pour House is equally as unique. Inspired by Spanish tapas, the food is fresh and local and speaks for itself.

Press releases:

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PourMyBeer Key Takeaway: 

It’s always important to understand your target market, and this is something Tahoe Pourhouse did a great job on. While most of our locations place an emphasis on beer, the Tahoe area’s consumer base has a measured interest in wine over other beverages; this is what the Pourhouse decided to leverage. By offering only wine and still making great use of PourMyBeer’s self-pour technology, they entered the market as the perfect player to cater to their demographics preferences.

Tapster

Location: Chicago, Illinois

Number of taps and screens: 68 Taps / 22 Screens

Type of Establishment: Bar & Taproom

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Tapster, the first self-serve bar in Chicago, offers a unique experience. With 68 self-pour taps with local craft beer, kombucha, craft soda, cold brew, and fresh juice, there is truly something for everyone. Tapster also has the largest selection of self-pour cocktails in the U.S. If you’re looking for a fun environment to hang out with friends and sample drinks, this is the spot for you. They also have another location close by in Lincoln Park, and a third in Seattle, WA. Check out this video to see more of their Chicago locations!

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PourMyBeer Key Takeaway: 

One of our favorite things about Tapster, besides their welcoming atmosphere, is the feel of the tasting room they have created. To date, they are the PourMyBeer venue with the most cocktails on their self-pour taps, which is a rising trend. In addition to this, we love their smart beverage walls set up with appropriate signage, indicating sections for kombucha, ciders, beers, wines, cocktails, and any other specialty drinks they are offering. With their whopping 68 taps, one needs to make sure they are all numbered properly and that drinks are easy to find for their customers. To help keep track, Tapster also has a digital board above their tap wall that uses Untappd integration to display all their drinks on offer.

Wanderlust Wine Co

Location: Austin, Texas

Number of taps and screens: 56 taps / 14 screens

Type of Establishment: Wine Taproom

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Sammy Lam, the founder of this taproom, was inspired while taking a course during a semester abroad. Wanderlust Winery Co., equipped with 56 wines on tap, allows you to travel the world through their wine offerings. Whether you like light or full-bodied wines, sparkling wines, or even sake, there is something for everyone. And it gets even better! Wanderlust Winery Co. has teamed up with The Heel of the Boot to offer their customers some true southern Italian food. Whether you want to sip on your wine outside on the beautiful patio or indulge indoors, you will enjoy the ambiance at Wanderlust Winery.

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PourMyBeer Key Takeaway:

One of the newest additions to the family, Wanderlust Wine Co. proves that wine on self-pour taps is taking off too. Sammy Lam, the owner, is a huge wine enthusiast. Having to open during the pandemic was a significant challenge, but he did not hesitate to come up with some innovative ideas to get his brand out there, including starting an online wine tasting class and educating Austin wine lovers about local wines. He is building strong brand recognition and a great social media following even during these difficult times. Kudos to Sammy!

To Check out more PourMyBeer locations, click below!

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