Webinar – From $200K to $2 Million: John Felico’s Secrets to Restaurant Success

John Felico Headshot
John Felico Headshot

WEBINAR RECORDING

From $200K to $2 Million: John Felico's Secrets to Restaurant Success

What’s the secret to running a successful restaurant? Hear from John Felico, entrepreneur and owner of Auggie’s Draft Room, a 24-tap self-pour venue in historic St. Augustine, Florida. Learn how he transformed a struggling $200K business into a $2M success story. With over 40 years of entrepreneurial experience, Felico shares strategies and proven tactics that have made Auggie’s a must-visit destination.

About the Webinar

Are you ready to turn your business dream into reality? Josh Goodman, Founder & CEO of PourMyBeer, and John Felico, author of Drafting a Dream and owner of Auggie’s Draft Room, discuss how John transformed Auggie’s from a $200K business into a $2 million success story.

Learn Felico’s proven blueprint to attract customers, boost profitability, and streamline operations—all while growing by 10X.

This webinar is perfect for aspiring entrepreneurs and business owners in the planning stages, offering actionable insights to build a solid foundation and create a winning self-pour business strategy.

Why Should You Watch?

  • Hear From an Industry Leader: Tap into John Felico’s 40+ years of entrepreneurial experience..
  • Insights from Drafting a Dream: Get an inside look at the key lessons outlined in John’s book and learn how you can apply them to your own business.
  • Self-Pour Technology’s Role in Restaurant Success: Learn how Felico successfully integrated a 24-tap PourMyBeer wall into his business model to become a cornerstone of Auggie’s operational and financial success.
  • Actionable Tools for Success: Gain practical planning tips and powerful frameworks that go beyond theory. John shares strategies you can start implementing today to build momentum and avoid common pitfalls.

Event Details

Date
Nov. 20
Time
2 PM ET
Location
Online

Featured Guests

John Felico Headshot

John Felico, Owner of Auggie's Draft Room, Author of Drafting a Dream

John Felico, author of Drafting a Dream, is a serial entrepreneur, acclaimed advisor, expert, and restaurant owner with over forty years of experience in the culinary industry. He launched his first business, selling sausages behind Kennedy Airport when he was only seventeen. Ten years later, he opened a Dominic’s of New York food truck outside a Lowes store in Virginia. Over the next two decades, he grew the business to 175 locations and developed licensing deals to place its products in supermarkets and sports venues around the country. After creating additional concepts, including The Olde Glory Coffee Company and Staks Subs, Felico opened Auggie’s Draft Room, a self-serve tap house located in St. Augustine, Florida. Today, as Auggie’s continues to flourish, Felico works as an advisor to restauranteurs and start-ups throughout the United States.

Josh Goodman Headshot

Josh Goodman, CEO & Founder, PourMyBeer

Josh Goodman is the Founder & CEO of PourMyBeer, the world’s leading self-pour technology company. Recognized among Forbes’ Next 1000 CEOs to Watch, Josh has been featured on Bloomberg, Cheddar, Thrive Global, Fox News, CNN, and CNBC’s On the Money. Under Josh's leadership, PourMyBeer has installed over 12,600 self-pour taps across twenty-nine countries, becoming a global leader in self-pour technology. The company has been named to the Inc. 5000 list of Fastest Growing Companies for four consecutive years, highlighting its continuous success and industry impact. In September 2020, Josh strategically sold 25 percent of PourMyBeer to Coca-Cola Europacific Partners, further expanding the company’s capabilities. PourMyBeer has since evolved into PourMyBev, offering an all-beverage self-pour solution that continues to innovate and lead the market.

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