Self-Serve Beverages at Golf Courses

Why are golf courses adopting self-pour?

There are quite a few reasons! Primarily, golfers benefit from the fact that they no longer have to wait for someone to serve them beer when they want to order; they pour themselves at their leisure! On the side of the courses, using a PourMyBeer system significantly reduces staffing needs and costs, as a PourMyBeer tap wall or self-pour station will require far fewer staff members to maintain compared to a traditional bar.

Below, Mitchell Laskowitz, General Manager and Chief Operating Officer at The Seabrook Island Club, shares why they added self-pour to their golf club and how it’s reduced labor costs while adding an innovative experience for Members.

How does it work?

Check out the video below to see our self-pour stations in action at Top City Golf!

Read below to learn about the many types of golf courses that are benefiting from using PourMyBeer’s self-serve systems!

Standalone Driving Ranges

  • Beverage sales increase immediately, making food and beverage a sizable line item on your balance sheet.
  • Adding beer deals to the current range cards entices customers to take advantage. For example, a large bucket and 2 beers for $20 may attract customers who want to save money on the bundle.
  • The PourMyBeer self-pour beverage wall can sit right next to a ball dispenser, making it easy for customers to sample everything by the ounce and pour a glass of whatever they prefer without waiting for staff members to make time to serve them.

Entertainment-based Driving Ranges

  • Self-pour beverages represent an amazing opportunity to keep customers on-premises for longer. 
  • Beverage sales increase every day of the week without increasing costs for staffing. 
  • Self-pour stations can sit next to ball dispensers and move to other locations with relative ease.
  • Range and beer cards can link or combine into one, as with traditional ranges.

Private Courses & Country Clubs

  • Most private courses lack drink cart service, so this is a great opportunity to fill a gap in the market.
  • Sales can tie directly into member accounts from a halfway house or patio unit.
  • Self-pour stations are perfect for member events like weddings & parties.
  • As with any type of golf course, beverage sales are likely to increase dramatically, with either no change or a decrease in staffing costs.

Public Courses

  • Self-pour stations are ideal for midweek play when no beverage carts are on course & for weekend incremental sales.
  • There are lots of ways to increase food and beverage sales – Nine and Wine, Green Fees/beer combos; any innovation in this area is likely to attract customers.

Tour Event Concessionaires

  • Hospitality tents are generally lacking in staff or service is slow; self-pour represents a great way to fill this gap.
  • The self-pour stations are ideal for tournament week, where traffic can be accommodated quickly and efficiently, and everyone can drink when they want to
  • With the self-pour station setup, you can easily move the setup to multiple venues in a ‘roadshow’-esque format

With PourMyBeer’s self-serve technology, golf courses of all these types are reaping significant benefits. Golfers no longer have to face wait times for their drinks during their tee times. And the courses face far fewer staffing needs and costs now that they’ve switched to self-pour. To learn more about how self-pour benefits golf courses, download the case study below from The Seabrook Island Club!

Download the Seabrook Island Club Case Study

Learn how self-pour technology helped Seabrook Island Club reduce staffing issues while increasing Member satisfaction by downloading the case study below!

Seabrook Island Fixed PourMyBeer Wall

Call us today at 312-416-9989 or contact us online to learn how you can give your guests a unique experience!


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