Fireside Chat with Union 32 Craft House

What We Learned From Union 32

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What We Learned From Union 32

Location: Eagan, Minnesota

Number of Taps: 32 Taps

Number of Screens: 32 Screens

Beverages Offered: Beer and Cider

In this Fireside Chat, we got to speak with Dan Redpath, the owner of Union 32 Craft House. Dan took his dream of opening up his own brewpub and made it a reality, opening the first self-pour establishment in Minnesota. Listen below to hear Dan discuss everything from creating merchandise for your brand and collaborating with local breweries to different promotions and specials to offer your guests. 

Dan & Tim's Key Takeaways

Give a Sneak Peek Into Cooler

Customers are curious. They love to see what is happening on the back end of things. If you can, give your patrons the ability to take a sneak peek into the cooler!

Space is Key

Provide enough space for your customers to gather around your beverage wall. They can sample and talk about what they liked. Customers love meeting new people and sharing the self-pour fun with others! 

Beer Ambassador

Have a beer ambassador to help manage your guests’ experience. They can answer questions, educate your customers, and provide recommendations based on your guests’ preferences. 

Have Visible Beer menu

You can take advantage of PourMyBeer’s integration with Untappd and customize your menu to make it feel in line with your branding and design.

Offer a Loyalty Program

Implement a Loyalty Program for your customers. Offer rewards and promotions that will entice customers to keep coming back to your establishment!

Sell Merchandise

Consider creating branded merchandise for your bar or restaurant. Customers will love supporting your brand and it will even help drive more traffic to your door through free advertising.

Collaborate with Local Breweries

Creating collaboration beers will set you apart from other bars and restaurants in the area as it will be unique to your establishment. Customers will come to your door to taste something that they won’t get anywhere else.

Tap Takeovers

Host “Tap Takeovers.” Breweries will come in and host an event where they offer several of their beers on tap and hand out free samples of beer as well as some free merchandise. Customers have the opportunity to taste all of these local brews. You’ll support local businesses while bringing traffic to your doors. Win-win!

Have an Active Social Media Presence

It’s imperative to keep your customers up to date through your social media channels. Having an active presence online will increase your brand awareness and customers will engage with you. Social media is a great way to advertise and market your business!

Offer Food Specials

Come up with discounts or promotions for your food items that you want to move. These specials will help you sell items in bulk, which means you’ll make money rather than just throwing it away. 

Upsell

Always have a special for the week or for the month to catch the customer’s eye. Customers will want to come back and try different dishes and specials you’re offering each month. It’s a great way to keep them intrigued!

Support the Community

Give back to your community. Host events at your restaurant for local organizations. Not only will you make a difference for that organization, but you’ll also help spread the word about their efforts and increase awareness. It will go a long way.

Union 32's Covid-19 Strategy

Covid-19 Strategy

Blocking off tables, outdoor seating, use of gloves and masks all help to ease the customer’s mind and make them feel more comfortable.

Beer Ambassador

The beer ambassador is pouring all of the beers from the self-pour beverage wall.

Hear More From Dan

To hear more about Union 32’s post-COVID strategy, listen at 43:46 in this video.

Learn More About Union 32

Union 32 Craft House was the first self-pour establishment to open in Minnesota. To stay as true to their Minnesota roots as possible, it’s only fitting that their name is Union 32 as Minnesota was the 32nd state to join the Union. Each one of their 32 self-serve taps pours local craft beer from Minnesota. They even have about 5 or 6 taps of their own beer for customers to drink as well. If you’re looking for a truly Minnesotan experience, this is the place for you!

If you have any questions about your self-pour setup or general inquiries, don’t hesitate to contact us below!

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