One of the most important aspects of analyzing foot traffic is that it provides the business owner with insight into the customer’s behavior and current trends. It gives them the opportunity to understand their average customer in order to appropriately target the right people. 

Marketing your business toward a group that identifies with your current customers is a helpful way to increase business and get people through your doors. Also, foot traffic is important to your business as it will help to balance your staffing needs. By knowing how much foot traffic there is in the area and how much you can expect to allure to your door, you can better calculate how much staff you will need and at what time they’ll work, therefore optimizing your staffing schedule.

You don’t want to over-staff an area with slow foot traffic at one particular time, or be under-staffed if you do not have enough employees to timely serve all the customers flowing in. Additionally, by analyzing foot traffic trends, you can better strategize your marketing efforts. When done right, tracking your visitors will lead to more streamlined operations, smarter business decisions, and better customer relationships. Now if your business has multiple locations, you can measure foot traffic to compare performance between venues. You can see why one location may be doing better than others and then apply whatever methods or strategies are working well to the other establishments to that specific location.