Replacing Other Self-pour Tech

Why Does PourMyBeer iPourIt?

1. Unresponsive Screens


3. Poor Customer Support



iPourit becomes and equity partner

6. Integrations don't work

iPourit - Marriott Orlando


The (Read-only) wristband RFID is ineffective, as is the sensitivity of the RFID reader on their tablets. Having to constantly wave your wrist in front of their screen can get annoying, especially when the whole point of a self-serve system is to make the process of getting a beer easy and painless.


Consumer-grade tablets aren’t designed to be running 24/7 and used in a commercial environment.  Not only are they cheap and flimsy, but when plugged in and turned on all of the time, the batteries tend to swell, popping the tablet apart, and making them fall off the wall and becoming a potential fire hazard.


Things go wrong; this is a fact of life. But it is how these errors are dealt with that matter. iPourIt’s problems begin with the choice to build their technology on cheap, consumer-grade Lenovo tablets. As you know, these fail due to being used for a purpose they are simply not designed for. With a self-claimed 4,000+ iPourIt taps active in the market using these tablets, that is a huge ticking time bomb.

The current support staff is constantly having to ship out new Lenovo Tablets; this does not fix the root of the issue, it simply delays another inevitable tablet failure. When things go wrong, you want a team that will cure the disease and not just treat the symptoms.  iPourIt consistently fails at helping their customers, which is why many of their customers transition to PourMyBeer.

PourMyBeer tracks every support call and over the past 24 months, we have averaged 15 support calls/week from our 240 active locations in the US & Canada. If a screen ever has an issue, which is not common, a new one is shipped overnight to replace it. Our engineering and our level of commitment to support are 2 of the biggest reasons we will continue to replace our competitors’ systems.


When customers use iPourIt, they open the tap and nothing happens on the screen to let the customer know how much they have poured, or the cost of the pour, until they close the tap. PourMyBeer likes to give customers the comfort of control over what they are spending, so we show the running amount of pour volume by a tenth of an ounce and the running cost as they are pouring, all displayed in real-time.

iPourIt screens only show ounces poured after each pour is finished, not in real-time
PourMyBeer shows ounces and price in real time
PourMyBeer screens show both - ounces poured and amount spent in real-time


iPourIt becomes an equity partner. Their business model of charging 1 cent per ounce dispensed, in perpetuity, is great for them, but it’s terrible for the owners, unless you are looking for someone to take a chunk of your success?

One cent per ounce doesn’t sound like much, but it translates to $19.84 per keg (Half Barrel = 1,984 oz). When you sell 50 or 100 kegs per month, that translates to $1,000 or $2,000 per month. Over the course of a year, it will cost you $12,000 – $24,000 in fees. In effect, iPourIt becomes an equity partner in your business, getting 2-4% of your gross beverage sales.

If you double your beverage sales, you’re paying them double, but are you getting any incremental value?

Since we don’t believe in penalizing our customers for their success, we went the route of having a flat rate based on the number of magic boxes (or screens) our customers have. It’s simple math: $100 for the first screen and $20 for each additional, per month. We max our monthly out at $750 and it’s based on the # of screens you have.

For a quick comparison, if you install a 30 tap system with 10 screens (3 Taps per screen), that would translate to $280 per month with PourMyBeer.

The industry average is about 1.5 kegs per month, per tap. With the penny per ounce model from iPourIt, that works out to 45 kegs x 1,984 oz in a half barrel = 89,280 oz = $892.80 per month.

Over the course of 1 year, that’s $10,713 for the penny model vs. $3,360 for the PourMyBeer model.

This is also not taking into consideration that you might have months where you sell more kegs, in which case the penny model would take even more of your profits.


When someone tells you their system is “integrated” with a POS, this can be misleading.  PourMyBeer has videos of all of our integrations working with live customers, showing the integration workflow.  iPourit will claim to have integrations or be close to integration, but without proof, this is typically vaporware. The main reason why iPourit does not integrate with other POS systems is that they want you to use their POS.

iPourit - Marriott Orlando
iPourit Check-in Station
PourMyBeer Check-in Station integrated with Toast POS

PourMybeer integrates with a variety of POS because rather than trying to build our own POS system, we decided it’s best to leave that to the experts. That is why we have engineered our system with an open API, enabling us to integrate with the best POS systems on the market, such as Toast, Aloha, MyAxisPoint, and others. This flexibility means our customers get the best of both worlds: they can use the very best POS systems to fit their needs and keep things running smoothly, and they can also have the best self-pour system on the market.

Here When You Us

PourMyBeer takes great pride in a well-engineered, stable and secure self-pour system, built to last. Other self-pour technology providers struggle with the issues described above, which is why we are we’re replacing about 2-3 systems of theirs a month.  

While we are always happy to add to our PourMyBeer family, we want to encourage everyone to do their due diligence before moving forward with the right vendor which is why we always recommend asking these six questions: 

6 Questions You Should Ask Your Provider:

  • Can you provide a list of all the installations you’ve done in the last 24 months.
  • How many employees do you have? 
  • Does any part of your system require a Wifi connection?
  • Have you ever had a competitor remove and replace your system with their system?  
  • Have you won any RFP’s with large companies? Please explain in detail.
  • Please describe the POS systems your system integrates with and how you’re integrated with them. Can you post transactions from the tap wall to an open customer check?

If you have any questions about the retrofits we have done, or about any other topics, don’t hesitate to contact us at or or (312) 416-9989.

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