Increased Sales With Self-Serve Beer Wall
James Huffman, the owner of the Pizza Factory in Reno, Nevada wanted to open his second establishment with this popular franchise concept.
Nevertheless, he knew he would like to see higher beer sales at his second Pizza Factory location. James started doing research on how he could achieve that. While browsing online, he ran into benefits of self-pour concept and thought this could be just what he was looking for.
A big challenge for a regular bar or restaurant with a traditional dispense model is that all samples are given out for free. With self-pour technology, every ounce poured is accounted for. Not to mention that patrons tend to consume more as they have the freedom to do so without having to ask for a favor of getting the sample. This does not only increase beverage sales but also adds a fun element to the visit for the customer.
James realized that the sampling will surely not be the only benefit that self-pour could bring to his new pizza shop. He loved the idea of offering his customers something unique and different from other pizza shops in town.
Thus, a few months after the initial research, James opened up his second location with the PourMyBeer beverage wall in it. He chose to implement four PourMyBeer touch screens with 3 taps per screen. His self-pour taps offer ten beers and two wines.
According to him, one of the biggest benefits of the beer wall is that it reduces waste by almost 99%!
Less waste means more profit.
When the owner of Pizza Factory compares his two locations sales in beer, the difference is very significant. Huffman buys about $800 to $900 worth of beer every month for both of his locations.
The average sales each month for the place with PourMyBeer wall is $3800. The other store, which has a traditional system, has an average sales of $1750. Huffman explains that this is because the beer wall does not offer volume discounts as the traditional system does.
The self-pour system not only brings in more profit, but customers also love using the system and exploring new flavors. The owner says “They like the ability to go up and just get a couple of ounces of a given beer to see if they like it. They don’t have to buy a whole beer if they don’t like it — they just pick something else. The only pay for the couple ounces of the beer they got.” He also added that, “Customers will bring their friends in to show them the system. Overwhelmingly, the response has been positive, and we’re really happy with it”.
The story of Pizza Factory’s increased sales after implementing PourMyBeer self-serve system is just one of many successful ones.
If you would like to find out more details, check out the article Pizza Factory Sees Increased Sales With PourMyBeer at PMQ Pizza Magazine or contact PourMyBeer at (312) 416-9989.