The average sales each month for the location with the PourMyBeer wall is $3800. The other store, which has a traditional system, has an average sales of $1750. Huffman explains that this is because the beer wall does not offer volume discounts as the traditional system does.
The self-pour system not only brings in more profit, but customers also love using the system and exploring new flavors. The owner says, “They like the ability to go up and just get a couple of ounces of a given beer to see if they like it. They don’t have to buy a whole beer if they don’t like it — they just pick something else. The only pay for the couple ounces of the beer they got.” He also added that, “Customers will bring their friends in to show them the system. Overwhelmingly, the response has been positive, and we’re really happy with it.”