You may have heard of social media influencers, most commonly on Instagram and YouTube. Nowadays, you can reach out to social media users who have a good number of followers and pay them to post about your company or product. One of the biggest benefits of this type of marketing is that you can find influencers with the exact target audience you want to reach!
Influencers are not free, however. Typically, the cost depends on the number of followers the influencer has. Many businesses reach out to micro-influencers, influencers with less than 100k followers, as they provide great results and are less expensive. According to a 2019 report by Fohr, micro-influencers have the highest engagement on their posts.
In 2021, many users are looking for value-driven content and want to interact with influencers who connect with their followers. Keep an eye out for influencers in your area who seem like the right fit for your business and you can significantly increase your exposure online!
PourMyBeer Tip: If you’re planning a special event at your establishment, invite food, wine, or craft beer bloggers and influencers.