How to Calculate Your Self-Pour System ROI & Expected Gross Profits

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Self-Pour Beverage Technology

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The hospitality industry is constantly evolving, with new technologies emerging to enhance customer experience and streamline operations. One such innovation that’s revolutionizing the beverage industry is the self-pour system. These systems allow customers to pour their own beverages, offering a unique and interactive experience that reshapes how bars, restaurants, hotels, and more operate. Understanding the Return on Investment (ROI) is crucial when considering this technology for your establishment. This article will guide you through calculating your ROI with a self-pour system, providing key formulas and industry benchmarks to help you make a better, more informed decision.

Calculate Your Self-Pour ROI

Learn your expected time to breakeven, ROI, and expected gross profits compared to traditional bar models!

Understanding Self-Pour Systems

What is a Self-Pour System?

A self-pour system is a beverage dispensing technology that enables customers to pour their own beverages, typically using a QR code, credit card, or RFID card or wristband to activate the taps. This system offers several benefits:

  • Efficiency: Reduces wait times and enhances operational flow.
  • Customer Experience: Provides an engaging and personalized guest experience
  • Increased Sales: Customers tend to try more varieties and pour more frequently, boosting sales. For example, the average check for PourMyBeer customers equates to nearly $23, with customers pouring up to 40 ounces on average per visit versus the industry average of $15.50 according to Statista.

The Variety of Self-Pour System Solutions in the Market

There are various self-pour systems available in the market, each with different features and costs:

Our Self-Pour Tap Wall offers a variety of taps per screen options and cutting-edge technology for the perfect pour. The Self-Pour Tap Wall is perfect for:

  • Bars, Taprooms, and Food Halls
  • Breweries, Wineries, and Roasteries
  • Hotels and Resorts
  • Buildings and Living Communities
  • Golf Courses and Country Clubs
  • Indoor Sports Facilities

The ADA-compliant Self-Pour Station is precision-engineered to transform any space into a revenue-generating area. It’s the smart solution for maximizing your establishment’s profit potential. The Self-Pour Station is perfect for:

    • Hotels and Resorts
    • Golf Courses and Country Clubs
    • Buildings and Communities
    • Indoor Sports Facilities
    • University Cafeteria or Common Areas
    • Co-Working Spaces or Offices
    • Health and Fitness Clubs
    • Coffee Shops and Cafes

The 2-Tap Mini Self-Pour Station combines compact mobility and self-service efficiency. Its space-saving design allows venues of all sizes to enhance customer satisfaction by offering a wide range of draft beverages with minimal overhead. The 2-Tap Mini Self-Pour Station is perfect for: 

    • Hotels and Resorts
    • Buildings and Communities
    • Golf Courses and Country Clubs
    • Indoor Sports Facilities
    • University Cafeteria or Common Areas
    • Co-Working Spaces or Corporate Offices
    • Health and Fitness Clubs
    • Coffee Shops and Cafes

Take your beverage service on the go with our Tap Trailer. Offering mobility and unmatched profit potential, this self-service trailer enables staff-free operation, eliminates waste, and directly boosts revenue. The Tap Trailer is perfect for: 

    • Stadiums and Amusement Parks
    • Breweries and Wineries
    • Golf Courses and Country Clubs
    • Bars, Taprooms, and Restaurants
    • Event Spaces and Convention Centers

Each type comes with its own set of features and price points, making it essential to compare options based on your specific needs and budget.

The Importance of Calculating Your Self-Pour ROI

Why ROI Matters

Calculating ROI is vital for ensuring the financial health and sustainability of your self-pour business. It helps you:

  • Evaluate Financial Viability: Determine if the investment will be profitable.
  • Make Informed Decisions: Assess the potential returns and risks associated with the investment.

PourMyBeer customers see the path to profitability from day one. In fact, 80 percent of PourMyBeer customers break even within the first year!

Common Financial Metrics

Understanding key financial metrics is crucial for calculating ROI:

  • Initial Investment Costs: Total cost of purchasing and installing the system, including draft lines, refrigeration, inventory costs, etc.
  • Revenue Generated: Income from beverage sales.
  • Operating Costs: Ongoing expenses for maintenance, utilities, and supplies.
  • Gross Sales: The total amount of revenue a business makes over a specific period of time without any deductions.
  • Gross Profits: The amount of profit a business makes after subtracting the operating costs such as inventory and labor.

Initial Investment Costs

Typical costs involved in installing a self-pour system include:

  • Equipment: Cost of the self-pour hardware and software.
  • Installation: Fees for setting up the system.
  • Maintenance & Service Fees: Ongoing upkeep and repairs as well as monthly support and POS fees.

Average Industry Prices

Average Cost per Ounce ($) from PourMyBeer Locations: $0.75 ($0.09 – $0.12 per ounce COGS).

  • Beer: $0.50 ($0.09 cost/oz) 80% margin
  • Wine: $1.50 ($0.30 cost/oz) 80% margin
  • Cocktails: $1.50 ($0.20 cost/oz) 87% margin

Customer Metrics

Average Number of Customers: Varies by establishment size.

  • Small: 50 customers/day
  • Medium: 150 customers/day
  • Large: 300+ customers/day

2023 Self-Pour Impact Report

Download PourMyBeer’s 2023 Self-Pour Impact Report here to learn data and key insights into self-pour technology.

How to Find Your Self-Pour Gross Sales and Gross Profit

Curious about the potential of PourMyBeer’s self-pour technology for your business? We’ve put together this sheet using beverage data averages from PourMyBeer locations to give you an idea of your potential daily, monthly, and yearly earnings from a self-pour system. 

At PourMyBeer, the average check amount is $22.52 and the average profit margin for self-pour systems is 70%. The table below uses the following formula to calculate your gross sales and gross profit: 

Gross Sales = (Number of Customers – Daily, Monthly, Yearly) x Average Check Amount ($22.52)

Gross Profit = (Gross Sales) x .70 (Average Profit Margin)

Self-Pour Average Revenue

Curious about the potential of PourMyBeer’s self-pour technology for your business? Cite the tables below for an idea of your potential daily, monthly, and yearly earnings from a self-pour system and how they compare to traditional bar operations. The calculations are based on the number of expected customers multiplied by the average check amount and profit margins of self-pour locations ($22.52 and 70%, respectively) versus traditional bar averages ($15.50 and 12.5%, respectively).

*These calculations are based on averages from our internal reporting system and may not reflect the actual sales you will experience. 

**These calculations are based on the average traditional bar check amount ($15.50) (Statista) and average profit margin (12.5%) (Toast).

Check out our ROI calculator and get personalized results based on your business size and self-pour needs! Calculate My Self-Pour ROI.

Ready to Calculate Your Self-Pour ROI?

Understanding and calculating ROI is essential when considering a self-pour system for your bar, restaurant, or hotel. These systems offer numerous benefits, including increased sales, improved customer experience, and operational efficiency. Access our ROI calculator tool to get started on your analysis. For a personalized ROI analysis or consultation, reach out to our team for expert advice.

Access Our Free Self-Pour ROI Calculator

Learn your expected time to breakeven, ROI, and expected gross profits compared to traditional bar models!

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Building 20, Suite 100
Ambler, PA 19002

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