You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma.
Baltimore, Md (2008) Federal Hill is the Brooklyn of Baltimore, with inspiring views of the Harbor. You have to pass through it on your way to Fort McHenry. This is the sight where Francis Scott Key was inspired to write the “Star Spangled Banner” while under attack from the British. Josh (our founder) was meeting up with some friends at a packed neighborhood bar in Federal Hill to have a few drinks before an Orioles game. Getting a round of drinks and battling for position in a busy bar is never a fun process. While his friends were complaining about how bad the service was, Josh focused on a solution to the reason poor service exists. On this evening, there were 150 thirsty patrons trying to get the attention of one of the four bartenders to place their order and get a drink. Even if you were lucky enough to grab the attention of one of them, they had to open a tab, swipe your credit card, enter the sale, pour the beer, wine or cocktail, then process the sale.
This inefficiency wasn’t just a problem for the thirsty guests, but also the owners losing out on sales because of this bottleneck. Josh came up with an idea to create and system that would be like an ATM for beer, wine and cocktails. This idea turned into Powerpoints and the Powerpoints lead to an itch to bring a solution that solved this problem to market.
After telling some of his friends about his business idea, one of them sent an article about a bar in Atlanta that had beer taps at a few tables for self-service. Josh called them up, got on a plane and decided to market their product. He started an LLC called Innovative Tap Solutions and struck a deal to resell that system in Maryland and the surrounding states. He eventually found out the technology in Atlanta had been built and sold to the company in Atlanta from an engineer in Ireland. The system in Atlanta automatically cut off after five beers and required an employee to reactivate it with a key at the table. In order to install this system, bar owners had to rip up their floors to run beer lines, an outlay of time and money no one was willing to make for an unproven technology in one bar in the United States. Josh went 0 for 150 in attempting to sell this beer-taps-at-the-table concept.
Since no one was willing to buy this system, Josh invested $10,000 to make two coolers with wheels and table tops that had self-serve taps in them. He lined up a customer that agreed to lease them and was on his way. The were working okay, but he realized he needed a manufacturing partner. He heard about an Irish company that was looking to sell its own mobile draft tables in the U.S. They had a deal with beverage giant Diageo, which gave the product credibility. Goodman ditched his own tables, flew to Ireland and wound up launching its U.S. operations in 2010. His small team sold 174 mobile units, but the mobile product was plagued by technical problems. The company in Ireland was forced to close its doors in 2012, despite revenue from the US business growing from $200k in 2010 to $1.2M in 2012.
Goodman restarted Innovative Tap Solutions and brought the team with him, renaming it PourMyBeer. He partnered with 4 companies that had products he could sell and became a reseller of their self-serve technologies. 3 of the 4 companies he worked with had systems that were plagued with technical issues and problems that were killing the company. The one that had a well-engineered system was based in Austria. It was a stable product, but not built for scale and didn’t meet the technical needs for the direction the company was headed. Josh approached the Austrian company to build a custom solution for him, “The Magic Box”. This would be the first ever, a purpose-built hardwired solution designed to take the beating that restaurant equipment takes. He envisioned a product that was designed so well and easy to use, that his 6-year-old son could install and support it. For the first time since the idea struck him almost 5 years prior, he would finally own the hardware/ software he was going to sell. Josh flew to Austria to see the working prototype in March of 2015. The first batch of 50 “Magic Boxes” was delivered to the US in May. Since then, another 3,000 Magic Boxes have been sold and installed Worldwide. With customers like Caesars Entertainment, Whole Foods and Buffalo Wild Wings, it validates that the market benefits from having a better way to consume all beverages, not just beer, wine and cocktails.
The future is bright for PourMyBeer. The main reason for this is we’ve built a strong foundation with every stakeholder that interacts with our company. Our suppliers, customers, partners, investors, and employees are laser-focused on continuing to provide a great user experience. We’ve successfully integrated with businesses that complement ours. An example of this was standardizing the product database through partnerships with UnTappd and BeerBoard. Both of the companies have mature product databases with style, ABV, IBU, and notes. They also have upwards of one million different beers to choose from. This makes building or changing your tap list a much faster and consistent process.
We’re excited that we’ve got end-to-end integrations with 10 industry leading POS companies. When a customer pours with an RFID card that’s been attached to their open tab, their pour data is sent to the POS and the pour is added to that tab. You can check our integrations page to learn more, but this allows our customers to utilize their existing POS to manage staff, sales, back of house and everything else that comes with a full-service POS system.
We look forward to earning your business and thank you for taking the time to learn a little about ours.
Meet Our Tribe
Founder & CEO
Josh grew up in Chester, Virginia. He received a football scholarship to play Linebacker at Shippensburg University, where he set the career solo tackles record. Prior to founding the company in 2009, he worked in Business Development with Modis, an IT Staffing firm. He was responsible for building the Baltimore Metro market for the company. He landed several blue chip accounts that took that market from non-existent to top producing market in a matter of 24 months. His wife, Janette (Shippensburg University Women’s Basketball Hall of Fame inductee) and their 2 children, Tyler and Brianna, live in Northbrook, Illinois.
Chief Operations Officer
Scott grew up in Winchester, Virginia, the heart of the scenic Shenandoah Valley. He’s an avid cyclist, outdoorsman, and lover all things craft beer. While harnessing his appreciation for craft beer in his early 20’s, he received a Marketing Degree from Longwood University. In a previous (business) life, Scott worked with a Virginia based Homebuilder where he gained an extensive knowledge in Sales Management, Strategic Marketing, Purchasing / Estimating, and Business Development. In 2008 and in need of a change of scenery, he packed up his possessions and made the move from Virginia to San Diego where he started a Tourism-based small business in San Diego’s Historic Gaslamp Quarter. That business is cranking along and allowing Scott to take on his next big project. Scott currently resides in San Diego with his wife Serra, and their two young boys, Ty & Colin.
Director of Sales & Marketing
Ed hails from the great state of Connecticut, growing up not too far from the birthplace of PT Barnum, which could explain his affinity for sales, marketing and being an all around Showman. Despite being born in North Carolina and growing up in “southern Connecticut” (yes that’s a thing) Ed headed north for college to the frigid but beautiful University of Vermont, where he enjoyed creating volatile organic compounds as he earned his degree in chemistry. Graduating unscathed, he decided to play it safe, stay away from the chem lab and take a job at an Internet start-up in Boston. Thus started his long career growing sales at innovative tech companies, from heading up sales & marketing at boot-strapped start-ups to those with $200mm in series A funding. Today he resides in Santa Monica, CA, where he enjoys getting out to the ocean and the mountains, and exploring Hollywood filming locations.
Regional Sales Director
Oliver grew up in the Northern Suburbs of Chicago (picture “Ferris Bueller’s Day Off”). He went on to study at Miami University in Ohio, which is the first “Miami”, since Florida belonged to Spain when the school was founded. After college, he managed restaurants for Lettuce Entertain You, Inc. in Chicago. Seeking to fulfill an itch to live abroad and learn a new language, he joined the Peace Corps, serving in Nicaragua as a high school business teacher as well as helping small businesses and building schools in rural villages. Returning to the US in the depth of a recession, he joined a small medical software company, Intelligent Medical Objects. What started as a contract position lead to a full-time Sales Executive role. Over the next 7 years, the company grew from $4M/ year in revenue to $50M/ year. As the company was in the process of being sold, he took this opportunity to take a year off and travel through Asia. Travel, photography, family, friends, and food are all passions of his. His passion for all things Miami lead him back to the US, where he now calls Miami, Florida (the second Miami) home. He joined PourMyBeer as a Regional Sales Director and covers the Southeast/Northeast and Midwest. At his core, Oliver is an educator. He educated children and adults in Nicaragua the same way he educates prospective customers on the benefits of our hardware/software. Using past experiences and being open to new ideas helps to power a company forward.
Philip hails to us from County Waterford, Ireland, where he currently resides with his wife Suzanne and their 4 beautiful children. He’s been responsible for securing and delivering projects throughout Europe and Asia with PourMyBeer Europe. Scholastically, he received an Honours Masters Degree graduate in Lean Thinking and Operational Excellence. Professionally, he brings a breadth of experience specifically related to 12+ years in dispense technology. Growing up in a family that’s been successfully running pubs in Ireland for over 100 years brings a unique blend of entrepreneurship and hard work. Combining that with a technically curious mind, has proven to be a valuable combination.
Duncan fills in where we need the most help. One day it’s job prep, another day it’s video editing and he also helps in sales activities. He is from Wagga Wagga, Australia. An avid traveler and gatherer of experiences, Duncan completed his degree from the University of Sydney, then headed to Vail, Colorado to be a Ski instructor. While working with PourMyBeer this summer he traveled to NYC and directed tutorial videos, learned how to prep and deliver projects to customers and even provided sales and training support for our team.
Project Management / Tech Support
Jason touches every aspect of the project. From drawing out your custom wiring diagram to managing logistics, he’s an integral part in ensuring our perfect record when it comes to customer satisfaction. While Jason grew up managing his family farm near the Wisconsin Dells. After completing his degree in Green Bay, he spent several years as an instructor with youth development camps focused on technology. His experience in training and technical knowledge allow him to teach our customers how to install and use their awesome new self serve beer systems.
Tech Jedi / Installations
Thomas has installed more self-serve beer systems than anyone in the World – well over 200+ installations. Prior to working with self-serve beer systems, Thomas was on a full academic scholarship at the University of Maryland. At a young age, Thomas was taking apart anything electronic or mechanical and putting it back together. In his spare time, he competes semi-professionally in drifting cars. He also enjoys fixing and modifying cars. He and his fiancee, Brittany live near Baltimore, Maryland.
Lead Software Engineer
This big Chipotle fan grew up in Southern Maryland where he graduated from the University of Maryland. After graduation, he explored working in fields like education, training, and even the advertising industry. This has led to over half of the Fortune 100 companies using a software that he has helped to develop. When Justin is not building software solutions, planning new integrations, or working with third-party vendors, he loves snowboarding, riding his motorcycle, and working on machine learning projects. Besides that, Justin enjoys traveling around the world and loves going to Austria for his business trips. He currently resides in Boston, MA where you can run into him at any of the local Chipotle locations and if you stumble across any of the Chipotle fan clubs online, Justin is most likely running the page! Bring him extra guac and you got yourself a new friend!
Regional Director / Project Manager
Rich started working in the bar and banquet business while in high school in NJ, where he learned all kinds of things you probably shouldn’t know as a teenager. He took those skills to Harrisonburg VA and started throwing parties under the guise of attending college at James Madison University (GO DUKES!) His prowess as social chairman eventually got him elected fraternity president and many beers were spilled. Post college, he headed to Washington DC to work for Marriott Hotels in their management program. An early run-in with Jim Koch from Samuel Adams left him wanting to brew beer and open a brewery. After several years of rebelliously completing bar and restaurant renovation projects without proper approvals, Marriott bigwigs refused to fund his Microbrewery proposal in downtown Richmond. That led Rich switch to sales and event planning to pad his resume and then head over to Omni hotels to be a food and beverage director. There he realized that he just did not fit the corporate environment due to his propensity to always wanting to be doing something else. He and his wife bought a house, started a family, quit his real job to start a restaurant. When more kids mysteriously showed up, he thought he better get a job that made money and he went to back to sales with a mortgage company. Rich helped to grow the company from 5 employees to 130 and learned a lot about computers, networking, money and building an organization out of thin air. Seven or eight years later, the mortgage and banking businesses took a giant dump when the big banks got super greedy and so our boy Rich went back to work in the hotel / F&B business with a cool hotel development company giving him a creative outlet to experiment with new ideas. From there, he went back into the restaurant side – running a hip restaurant company where he and some equally crazy beer lovers built a 60 tap self serve spot on the downtown mall. After its successful launch, he was invited along with his business partner to visit PourMyBeer world headquarters back in 2016 and tell the team what it’s like out there in the field of beer dreams. Upon arrival, Rich thanked Josh, our CEO, for hiring him and that he was excited to join the team. (All looked on in amazement as this clown hired himself to work with the best people in the business.) Since then, he has tirelessly (without tires) worked to do crazy things and help other people realize the dream of self-serve beer and how that alone can make the world a better place… the end.. or just the beginning!
Our PourMyBeer soccer star comes from Sahuarita, AZ and currently resides in Las Vegas. He has tons of mechanical experience from working in the medical field and installing x-ray machines. From an early age, his dream was to be a project manager one day which he managed to accomplish as early as the age of 21! Besides running the show for our project management, he is the real guru when it comes to the installation of PourMyBeer system. Justin believes in the value of hard work and rather than relying on luck as many people tend to do in Vegas, he focuses on killing it at work and on the soccer field.
Táňa, a daughter of a pub owner, was born and raised in the Czech Republic, the country with the highest beer consumption per capita in the World. This gives her a unique understanding and appreciation for what goes into running a successful Pub as well as mature understanding of the different styles of beers. Táňa has lived in the U.S. for the past seven years, but spent the first five exploring and hiking the Pacific Northwest, where she focused on becoming a digital marketing ninja while studying at Bellevue College. While earning her degree she also competed in marketing competitions that resulted in her team being crowned National Champs. While in college, she worked as a bartender, event manager and even quality assurance tester at Microsoft. When she’s not creating digital magic at PourMyBeer, she enjoys traveling, dancing, yoga and reading (Not all at the same time, but that does sound fun to try). She moved to Chicago a couple years ago and made tons of furry friends all around the city by dog sitting, fostering and volunteering at a local animal shelter. She’s also fluent in 5 languages – Czech, English, Slovak, Polish & Spanish.
Cristina grew up in Westchester, IL, and went to Northern IL University. She is married with two boys of ages 3 and 6. They fill out her days with joy and laughter. Cristina worked for a small public accounting firm for over a decade and wanted to try out the private sector, that is how she came to us and joined PourMyBeer tribe. When she is not helping our team, she loves to spend time with her family and friends or cook. Cristina has an appreciation for tasting good wines and beers which is why she loves PourMyBeer technology that allows her to taste as little or as much as she likes.
Office Manager (Contracts & AR)
Cathy grew up in the Northwest suburbs of Chicago and has stayed loyal to the area to this day. She worked as a paralegal for 28 years but wanted to have a bit more fun while working, so she decided to leave the legal field and help a fellow coworker embark on a liquor dispensing start-up company. During that time she met our rockstar CEO, Josh, who has a special talent for surrounding himself with extremely talented and smart people like Cathy and the rest of PourMyBeer team. It was a no-brainer that when the liquor dispensing company that Cathy worked for got relocated to out of state, Josh asked her to join PourMyBeer. Working with sales, accounting and customers, Cathy puts all the puzzle pieces together and is a pro at multitasking. Cathy is a huge Cubs fan from days of watching Ernie Banks & Ron Santo and if she isn’t cheering for them (or PourMyBeer), she is making memories with her family.