5 Reasons Why Self-pour Tech Is A Great Addition To Your Business

Increase Efficiency & Profitability

Self-pour beverage walls allow operators to run their establishment more efficiently with less staff while maximizing beverage sales!

The COVID-19 crisis has accelerated the need and trend toward technological innovation in the hospitality industry to provide efficient and safe dining experiences. As things are finally opening up again, establishments need to make changes to serve customers efficiently and safely. Not only do self-pour beverage walls present a much safer way to show customers a good time safely compared to a traditional bar, but establishments with self-pour eliminate staffing challenges due to COVID-19.

We know that during this time it’s hard to find and keep good wait staff. Hospitality workers are choosing to transition into other, (seemingly) more stable, industries. But we have the perfect solution for you. Self-pour beverage walls eliminate staffing challenges as less staff is needed to operate your business efficiently. You will save on labor costs, decrease product waste, increase beverage sales, and no longer worry about not having the proper staff to handle rising capacities. 

Hear what an experienced operator has to say about how self-pour technology helped eliminate staffing issues at his establishment below!

"We are experiencing the same challenges hiring staff the rest of our industry is experiencing in this labor shortage. Fortunately, we use a PourMyBeer self-tap alcohol delivery system. This allows us to serve more guests per employee than a traditional full-service restaurant. Our servers have the capacity to serve a significantly increased number of guests. This is due to the fact that guests “self-serve” all of their beverages freeing the servers to focus on taking food orders and giving great customer service."

Jim Wright - Operates 4 PourMyBeer Venues: Stanley Beer Hall, The Golden Mill, Malcolm Yards, and Broadway Market

Learn more about the basic benefits of self-pour here. 

5 Reasons Why Self-Pour Tech Is The Perfect Addition Post-pandemic

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As the world slowly recovers from the COVID-19 outbreak and people are getting vaccinated, they are excited to be out and explore new spots to catch up with friends and family. With this being said, the hospitality industry will need to make sure customers feel safe and ensure that everything will be ready to go. Since the hospitality industry has been hit extremely hard throughout the past year, establishments will need to differentiate to get guests through their doors. The perfect unique differentiator is a self-pour beverage wall. There are a number of ways in which businesses with self-pour technology will have an advantage in maintaining the environments for their customers safer, healthier, and also more fun! Now, let’s look into these in more detail:

1. Efficiency Is Increased as More Customers Serve Themselves Simultaneously

Several guests can pour their drinks at the same time while respecting social distancing guidelines. Guests can serve themselves as often as they want, without ever having to wait for a drink. It is also in their control to approach the self-pour wall when they feel most comfortable.

PourMyBeer self-pour beverage wall

At a traditional bar, efficiency is likely to decrease as several bartenders are required to serve customers. Bartenders also have to be mindful to respect their own social distancing rules, which can decrease efficiency. At a traditional bar,  social distancing becomes practically impossible when several guests are trying to order at the same time.

2. Maximize Customer Flow

To make up for the lost time and revenue the pandemic caused, you will want to rotate through your customers as quickly as possible. With multiple customers able to pour their own drinks at the same time, people will leave happier and quicker. Since customers will move through the buying cycle faster, you will be able to serve more customers in a shorter period of time, increasing your profit potential during business hours.

At a traditional bar, in order to get customers in and out of your doors quickly, you would need an abundance of staff. Bartenders would need to be on top of taking and pouring drinks. At this time, it is difficult to find and keep good wait staff, so properly staffing to maximize the flow of customers would be near impossible.

Check out this video from Tap Society to see how guests can approach the wall as often as they wish and what a self-pour beverage wall in action looks like post-pandemic.

3. Staffing Challenges are Eliminated, Which Leads to Simplified Operations

While operating during COVID-19, you must run your operations as efficiently as possible to save money. This is where self-pour technology comes into play as a great solution. Since self-pour technology requires less staff to successfully and safely operate your bar or restaurant, there will be fewer staffing challenges. Self-pour technology will allow you to run your operations more smoothly and efficiently while saving labor costs.

Restaurants and bars typically have a higher turnover rate than other industries because it’s hard to keep good bartenders and other staff members. During this “new normal,” it’s even more challenging to find and keep good staff because of ongoing government shutdowns and updates for hours of operations. Jobs in the hospitality industry are currently unsteady, so former hospitality workers are staying away. With self-pour technology, you will no longer struggle with staffing issues, which will save you time, money, and several headaches down the road. Self-pour beverage wall helps simplify operations and increase your efficiency, leading to increased profits and happier customers. 

4. Avoid Creating Crowds

Self-pour technology has a simple one-step check-in process, while a traditional bar requires the patron to talk to a bartender or waiter/waitress every time they want to order or stand at a packed bar. 

A traditional bar is likely to have to crowd around the bar area while people wait for their drinks, which can make social distancing difficult or impossible. At self-pour beverage walls, the customers get their next drink without waiting. This means they are much less likely to crowd the drink area because they can approach the beverage wall whenever they feel that it is safe.  

Guests will be excited to return to a sense of normalcy, so it is even more important to remind them that some restrictions and guidelines are still in place. You want them to enjoy their night out while remaining safe, and a self-pour beverage wall is perfect for that.

Traditional bars tend to get overcrowded, and this makes it difficult for customers to respect social distancing, since everyone tries to order from the same bartender simultaneously. 

Self-pour beverage walls avoid creating crowds, as wait time is eliminated and every customer can serve themselves whenever they want in whatever quantities they want. This pay-per-ounce model also leads to increased efficiency. 

Traditional bar

With a traditional beverage dispense method, somewhere between 6 and 8 touchpoints are effectively guaranteed to happen in a given outing: 

  • Checking in with the host/hostess
  • Customer receiving the menu
  • Passing napkins and straws
  • Receiving food and drinks (on an average visit, this happens 2-4 times)
  • Getting the bill
  • Passing the credit card to pay
  • Signing the receipt
Busy traditional bar with long wait times

Self-Pour beverage wall

  • Checking in (age verification and receiving PourMyBeer card)
  • Checking out (certain POS systems)

To hear what customers have to say about PourMyBeer’s self-pour experience during COVID-19, check out the video below!

5. Optimize Space of the Establishment

With social distancing rules likely to be in effect for a while, your restaurant’s layout during this pandemic is crucial. Food and drink establishments will need to make the best use of their floor plan and space to ensure customers can maintain distance from one another. Self-pour setups are very space-efficient and often integrate into walls, leaving much more room for customers to spread out safely. Also, it is important to consider how to arrange seating at your restaurant. Remember that all tables should have at least 6 feet between them to respect social distancing rules.

The Golden Mills Experience With Reopening

The world is starting to return to normal, but the hospitality industry has seen a decline in people wanting to work in the industry. Operators are facing an all-time high staffing crisis, but we have a solution for you!

Our tech allows operators to operate at full capacities with less staff. The Golden Mill has seen the power of self-pour and the amazing things it can do. They faced an extreme staffing challenge, but thanks to self-pour they have been able to quickly and efficiently serve 6,000 guests each weekend. To learn more about how they overcame this challenge, view this case study below.

As the COVID-19 crisis stabilizes, the road to normalcy will be a long one and the hospitality industry will need to take many precautions to maintain the safety of its customers. As covered above, there are many perks and advantages to self-pour beverage walls, and we hope that everyone in the PourMyBeer family will capitalize on them.

Here When You Need Us

As always, we encourage everyone to stay safe and continue practicing social distancing even after things begin to stabilize, as well as maintain great hygiene to be thorough. If you have any other questions about PourMyBeer, please feel free to contact us at cheers@pourmybeer.com or (312) 416-9989.

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